The Story
Why it exists.
Al Absar, launched in the United Arab Emirates in 2013, has built a reputation for marrying Gulf perfume heritage with contemporary design. In 2026 the house introduced Hasaa as part of its Divine Series, aiming to capture a bright, fruity energy while grounding it in gourmand warmth. The fragrance reflects Al Absar’s philosophy of respecting traditional olfactory roots yet daring to experiment with modern pairings, delivering a scent that feels both familiar and forward‑looking.
If this were a song
Community picks
Dreams
Fleetwood Mac
The Beginning
Al Absar, launched in the United Arab Emirates in 2013, has built a reputation for marrying Gulf perfume heritage with contemporary design. In 2026 the house introduced Hasaa as part of its Divine Series, aiming to capture a bright, fruity energy while grounding it in gourmand warmth. The fragrance reflects Al Absar’s philosophy of respecting traditional olfactory roots yet daring to experiment with modern pairings, delivering a scent that feels both familiar and forward‑looking.
The choice of cherry and mandarin orange gives Hasaa an immediate burst of sweet‑tart freshness that recalls a sun‑kissed market stall. Jasmine, orange blossom and white flowers provide a soft, airy heart, while green tea adds a crisp, slightly herbaceous lift that prevents the composition from becoming cloying. The base of vanilla, coffee and patchouli balances the bright top with a warm, slightly earthy dry‑down, creating a nuanced gourmand profile that stands out among floral‑fruity offerings.
The Evolution
At first spray, cherry explodes with a juicy, almost candy‑like intensity, instantly joined by a sparkling mandarin orange that lifts the opening into a radiant, sun‑filled moment. Within ten minutes the fruit softens, yielding to a heart where jasmine’s creamy petals mingle with the sweet citrus of orange blossom and the pure whiteness of white flowers. A whisper of green tea threads through, injecting a cool, tea‑leaf freshness that keeps the bouquet from turning syrupy. As the heart settles, the base awakens: vanilla spreads a creamy, comforting veil, coffee adds a subtle roasted warmth, and patchouli emerges late, offering an earthy, slightly woody whisper that anchors the sweetness. The dry‑down lingers for four to six hours, with the gourmand warmth staying close to the skin while the floral nuances fade, leaving a refined, sweet‑spicy trail that feels appropriate from a daytime meeting to an evening gathering.
Cultural Impact
Since its 2026 launch, Hasaa has become a talking point among fragrance influencers who highlight its daring cherry‑mandarin opening paired with a coffee‑vanilla base. Featured in the Divine Series, the scent showcases Al Absar’s push to blend Gulf heritage with contemporary gourmand trends, earning buzz on social platforms across the Gulf and Europe. Wearers often cite it as a signature piece that bridges playful fruitiness with the house’s traditional warmth.
The House
United Arab Emirates · Est. 2013
Al Absar is a fragrance house that emerged from the United Arab Emirates in 2013. The brand positions itself between traditional Arabic perfume culture and contemporary scent design, offering a catalogue that includes Beaute Fraiche Green (2024), Saqar Platinum (2025), Hirfah (2020) and several 2026 releases. Al Absar distributes its lines through licensed partners in Europe and the Gulf, and it registers each formula with the European Cosmetic Products Notification Portal (CPNP) in Barcelona. The house has attracted attention from social‑media creators who feature its scents in fragrance challenges and unboxing videos.
If this were a song
Community picks
Hasaa feels like a sunrise café playlist, bright, uplifting cherry notes over a warm, coffee‑tinged background, with a subtle green‑tea rhythm that keeps the mood light.
Dreams
Fleetwood Mac























