The Story
Why it exists.
Chin‑Suchin Kaewudon set out to bottle the pulse of a Thai street at dusk, when the citrus of fresh bergamot and kaffir lime gives way to the warm bite of clove buds. The fragrance takes its name from the bright, aromatic bud of the clove tree, a staple in Thai cooking, and from the uniquely tangy Thai bergamot that flavors local teas. Launched under Butterfly Thai Perfume, a house founded in 2017 that translates everyday Thai moments into hand‑crafted scents, the perfume aims at active people who sweat through the day and need a scent that both refreshes and endures.
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The Beginning
Chin‑Suchin Kaewudon set out to bottle the pulse of a Thai street at dusk, when the citrus of fresh bergamot and kaffir lime gives way to the warm bite of clove buds. The fragrance takes its name from the bright, aromatic bud of the clove tree, a staple in Thai cooking, and from the uniquely tangy Thai bergamot that flavors local teas. Launched under Butterfly Thai Perfume, a house founded in 2017 that translates everyday Thai moments into hand‑crafted scents, the perfume aims at active people who sweat through the day and need a scent that both refreshes and endures.
The pairing of bergamot’s sharp citrus with clove’s resinous spice creates a tension that mirrors Thailand’s tropical heat meeting cool sea breezes. Adding nutmeg and Chinese herbs deepens the heart, giving it an herbal‑spicy backbone that feels like a market stall’s simmering broth. The base of benzoin, saffron, oud and frankincense grounds the composition, turning the fleeting zest into a lingering, amber‑rich trail that recalls incense‑lit temples after sunset.
The Evolution
The opening bursts with a bright, citrus slap: lime, Thai bergamot and kaffir lime leaf flash like a fresh market breeze, a citrus slap that awakens the senses before the clove bud’s subtle heat whispers in. Around the fifteen‑minute mark the heart unfurls, nutmeg and cinnamon mingle with Chinese medicinal herbs, creating a spicy‑herbal swirl that feels like a simmering pot of street‑food broth, lingering for the next half hour. As the composition settles after forty minutes, the base emerges: benzoin’s sweet resin, saffron’s golden powder, oud’s deep wood, and frankincense’s smoky veil. This drydown clings for six to eight hours, mellowing into a soft, incense‑kissed warmth that stays close to the skin, perfect for evening strolls or late‑night conversations.
Cultural Impact
Bergamot & Clove Bud reflects Thailand’s rich tradition of blending bright citrus with warm spices, a practice rooted in regional markets where kaffir lime, lemon and local bergamot have long been culinary staples. By incorporating these familiar aromas, the perfume evokes the bustling street stalls of Bangkok, where vendors balance sour and spicy flavors in everyday dishes. The scent also nods to ceremonial incense rituals that use clove and resinous notes to mark celebrations, linking modern perfumery to historic communal gatherings. This cultural layering gives the fragrance a sense of place, allowing wearers to experience a slice of Thai daily life while appreciating the artistry of contemporary fragrance design.
The House
Thailand · Est. 2017
Butterfly Thai Perfume creates hand‑crafted home fragrances that echo the scents of everyday Thailand. Based in CentralWorld, Bangkok, the brand offers a rotating catalogue of oils and sprays that aim to transport a room to a market stall, a temple courtyard or a moonlit beach. Its line includes Pomelo, Kali Girl, Smoked Agarwood and Full Moon Party, each formulated to capture a specific memory or place.
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A breezy, spice‑laden track that mirrors the scent’s bright market opening and warm evening drydown, pairing citrus zest with a subtle, smoky groove.
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