The Story
Why it exists.
Window2Soul came from a specific moment: the intersection of clarity and vulnerability. Bella Hadid has spoken about how scent ties to memory and safety, this fragrance was built around the idea of a window left open. Not quite inside, not quite outside. The perfumer, Clément Gavarry, worked with that tension between exposure and shelter, between the sharp air of a room and the warmth waiting just beyond it. The lemon and mint open like a draft, purposeful, energetic. Then the heart arrives: damask rose and jasmine, which don't compete but instead take turns holding the frame. It's a composition about contrast as much as consensus.
If this were a song
Community picks
Green Light
Mitski
The Beginning
Window2Soul came from a specific moment: the intersection of clarity and vulnerability. Bella Hadid has spoken about how scent ties to memory and safety, this fragrance was built around the idea of a window left open. Not quite inside, not quite outside. The perfumer, Clément Gavarry, worked with that tension between exposure and shelter, between the sharp air of a room and the warmth waiting just beyond it. The lemon and mint open like a draft, purposeful, energetic. Then the heart arrives: damask rose and jasmine, which don't compete but instead take turns holding the frame. It's a composition about contrast as much as consensus.
What makes Window2Soul unusual is its base. Tonka bean is typically used as a bridge, something that smooths edges and connects. Here, it functions differently. Rather than softening the floral heart, it holds it at a slight distance, adding a sweet-without-cloying counterpoint that extends the composition's life on skin. The aromatherapy oils, lemon, geranium, spearmint, aren't decorative. They're the mechanism that makes the bi-phase activation matter: shake, wake, wear. The structure rewards patience. The rose doesn't arrive immediately; it unfolds over the first twenty minutes, which means the opening is its own complete experience before the heart claims the stage.
The Evolution
The first minutes belong to lemon and mint. It's bright, almost sharp, green in the way fresh herbs smell after rain. Not the cleaned-up version, the real one. Geranium follows, adding a quiet botanical edge that keeps the citrus from feeling like a room spray. Then jasmine arrives, stepping in slowly but claiming the space completely once it does. The rose hasn't announced itself yet. It doesn't need to. Around the thirty-minute mark, the jasmine and geranium begin to settle, and tonka bean begins to surface, warm, sweet, almost edible in the way good tonka can be. The drydown lasts four to six hours on most skin. What remains is a quiet warmth that doesn't announce itself, the kind of scent someone notices only when they're close enough to matter.
Cultural Impact
Window2Soul arrived in 2024 as Orebella's debut fragrance, navigating a market saturated with heritage brands and novelty launches. Its bi-phase concept, where shaking activates the aromatherapy layer, speaks to a broader cultural movement toward intentional consumption. The fragrance mirrors the wellness industry's push for multi-functional products that do more than smell pleasant. Consumers increasingly seek scents tied to mood and ritual rather than pure aesthetics. Window2Soul positioned itself within this conversation by combining fine fragrance with aromatherapy oils, creating a bridge between traditional perfumery and holistic self-care.
The House
United States · Est. 2024
Orebella is a fragrance brand founded by Bella Hadid in 2024. The name blends 'aura' and 'Bella,' reflecting the founder's belief that scent creates an invisible signature. Orebella differentiates itself through bi-phase formulas that combine fine fragrance with aromatherapy essential oils and skin-hydrating ingredients, activated by shaking before application. The brand launched initially with three fragrances and has since expanded its collection, available through both direct-to-consumer channels and retail partners including Selfridges in the UK. Co-developed with fragrance houses Firmenich and Robertet, Orebella positions its scents as gender-neutral or gender-inclusive, designed to transcend traditional demographic boundaries in perfumery.
If this were a song
Community picks
Window2Soul sounds like a room with the windows open, not empty, but alive. The top notes have the energy of morning, something already in motion. The heart is slower, warmer, the kind of music that plays when the light changes. The drydown is the playlist left on low, barely audible, still going.
Green Light
Mitski



















