The Story
Why it exists.
OR ± Cashmere arrived in 2016 from the hands of Cécile Zarokian, who set out to bottle the feeling of a soft, worn‑in sweater warmed by a splash of spirit. The plus/minus sign hints at duality, comfort meets edge. Rum leads the charge, a boozy spark that recalls a clink of glasses, while hazelnut and amber soften the rush into a gourmand heart. A whisper of woody notes and white musk anchors the composition, giving it a lingering, powdery finish.
If this were a song
Community picks
Nightcall
Kavinsky
The Beginning
OR ± Cashmere arrived in 2016 from the hands of Cécile Zarokian, who set out to bottle the feeling of a soft, worn‑in sweater warmed by a splash of spirit. The plus/minus sign hints at duality, comfort meets edge. Rum leads the charge, a boozy spark that recalls a clink of glasses, while hazelnut and amber soften the rush into a gourmand heart. A whisper of woody notes and white musk anchors the composition, giving it a lingering, powdery finish.
Choosing rum as a top note is bold for a unisex piece; its sharp, caramel‑rich edge contrasts with the creamy hazelnut, creating a sweet‑spicy tension rarely heard in cashmere‑inspired scents. Amber adds a synthetic glow that feels both modern and nostalgic, while the white musk provides a clean, almost clinical backdrop, letting the woody base settle like driftwood on a quiet shore.
The Evolution
The opening bursts in the first ten minutes with a bright, boozy rum that feels like a splash of brandy on fresh skin, instantly catching attention. By the ten‑to‑thirty minute mark, the hazelnut and amber emerge, smoothing the edge into a buttery, nutty warmth that clings to the pulse. As the hour passes, the woody notes and white musk take over, turning the scent into a soft, powdery veil that lingers on clothing for another four to five hours, leaving a faint, comforting trace that fades only after a full workday.
Cultural Impact
Since its 2016 debut, OR ± Cashmere has resonated with a generation that values duality in scent, mirroring contemporary cultural conversations about gender fluidity and the blending of tradition with modernity. The rum note evokes nostalgic cocktail culture while the nutty amber core references classic comfort, creating a bridge between nightlife exuberance and intimate home moments. This interplay has sparked online discussions, inspired fashion editors to pair the scent with layered textures, and positioned the fragrance as a subtle statement of inclusive elegance in niche perfume circles.
The House
Italy · Est. 2010
UERMI is an Italian niche perfume house that treats fragrance like a wardrobe of moods. Founded by Luca Uermi in the alpine resort of Courmayeur, the brand opened its first boutique at the foot of Mont‑Blanc and introduced an “olfactive wardrobe” concept that lets collectors mix and match scents for any occasion. Each launch carries a plus/minus symbol that hints at a dual personality, and the line has grown to include more than a dozen distinct compositions, from the denim‑inspired OH Denim Extreme to the vintage‑evoking 70's Mood. UERMI’s approach blends minimalist design with a focus on high‑quality ingredients, offering a quiet alternative to louder luxury houses.
If this were a song
Community picks
The scent feels like a late‑evening lounge: warm rum, nutty sweetness, and a soft woody haze. The primary track captures that relaxed, slightly smoky vibe.
Nightcall
Kavinsky





















