The Story
Why it exists.
Ultra Glam emerged in 2012 as Oriflame’s answer to the rising appetite for playful, party‑ready scents among young women. Drawing on the brand’s Swedish design ethos and its network of independent consultants, the brief called for a fragrance that could double as a night‑out weapon of seduction and a daily confidence boost. The result blends bright citrus, a dash of star anise and a sweet vanilla heart, echoing the brand’s tradition of approachable, well‑crafted perfumes.
If this were a song
Community picks
Electric Feel
MGMT
The Beginning
Ultra Glam emerged in 2012 as Oriflame’s answer to the rising appetite for playful, party‑ready scents among young women. Drawing on the brand’s Swedish design ethos and its network of independent consultants, the brief called for a fragrance that could double as a night‑out weapon of seduction and a daily confidence boost. The result blends bright citrus, a dash of star anise and a sweet vanilla heart, echoing the brand’s tradition of approachable, well‑crafted perfumes.
Choosing star anise as a top note gave the perfume an unexpected spicy edge that cuts through the citrus burst, while heliotrope and jasmine tea soften the transition to the gourmand base. The inclusion of praline and benzoin adds a creamy, amber‑kissed finish, making the scent feel both youthful and indulgent, a rare balance in a mass‑market launch.
The Evolution
At first spray, bergamot and grapefruit flash bright, zesty energy, instantly lifted by a peppery star anise that adds a mischievous spice. Within ten minutes the composition settles into a soft, powdery heart where heliotrope’s almond‑like sweetness mingles with jasmine tea’s green nuance and orange blossom’s citrus bloom, creating a delicate, almost edible aura. As the day wears on, the base unfurls: benzoin’s warm resinous glow, praline’s caramel richness, sandalwood’s creamy wood, and vanilla’s comforting sweetness linger together for six to eight hours, leaving a subtle, sweet‑spicy trail that fades gracefully without overwhelming the skin.
Cultural Impact
Ultra Glam by Oriflame has quickly become a staple in modern wardrobes, reflecting the growing desire for accessible luxury. Its bright citrus opening and warm spice heart resonate with young professionals who seek confidence without extravagance. The fragrance’s popularity on social media platforms demonstrates how a well‑balanced scent can bridge everyday routine and special occasions, reinforcing the brand’s reputation for delivering quality at a reasonable price point.
The House
Sweden · Est. 1967
Oriflame began in Stockholm and grew into a global beauty network that includes a fragrance line aimed at everyday consumers. The brand offers a range of scents such as Serene Blue (2004), Deep Woods (2000) and Amber Elixir Mystery (2020). Its products reach more than 60 markets through a community of independent consultants who sell directly to friends and family. The company blends Swedish design with a focus on approachable, well‑crafted perfumes.
If this were a song
Community picks
Ultra Glam feels like a glittering synth‑pop track with bright citrus stabs, a spicy synth lead, and a warm, velvety bass of vanilla and sandalwood that lingers after the final chord.
Electric Feel
MGMT


























