The Story
Why it exists.
Mi Scusi Intense was conceived in Antonio Maretti’s Florence studio by perfumer Cristian Calabrò, who sought to capture the fleeting joy of a Mediterranean summer afternoon. Launched in 2024, the scent draws on the house’s philosophy of painting a single moment in scent, translating the city’s artistic heritage into a fragrant tableau of ripe fruit and soft florals. The name, a playful Italian apology, hints at a cheeky invitation to indulge without pretense.
If this were a song
Community picks
Sunny Side Up
Norah Jones
The Beginning
Mi Scusi Intense was conceived in Antonio Maretti’s Florence studio by perfumer Cristian Calabrò, who sought to capture the fleeting joy of a Mediterranean summer afternoon. Launched in 2024, the scent draws on the house’s philosophy of painting a single moment in scent, translating the city’s artistic heritage into a fragrant tableau of ripe fruit and soft florals. The name, a playful Italian apology, hints at a cheeky invitation to indulge without pretense.
What makes the composition noteworthy is the juxtaposition of juicy fruit with an unexpected mossy‑sweet base. While many gourmand florals linger on sugar, Calabrò anchors the sweetness with tree moss, giving the perfume a subtle earthiness that prevents it from slipping into cloying territory. The praline adds a creamy gourmand twist, but the moss keeps the finish grounded, creating a balanced tension between garden freshness and forest depth.
The Evolution
At first spray, the perfume erupts with a burst of peach‑laden sunshine, the melon’s watery coolness and a lemon spark that cuts through the sweetness, making the opening feel like a splash of citrus water on sun‑warmed skin. Within ten minutes the bright fruit recedes, yielding to a floral heart where orange blossom spreads a luminous, white‑flower veil, raspberry injects a tart pop, and rose adds a soft, powdery cushion. As the hours pass, the heart softens; the praline melts into a creamy caramel veil, while musk introduces a warm, skin‑hugging depth. The tree moss, lingering from the start, becomes more pronounced, delivering an earthy, slightly damp forest floor note that anchors the composition. By the fourth hour, the scent settles into a gentle, moss‑kissed sweetness that clings lightly to clothing, offering a moderate sillage that whispers rather than shouts, perfect for an afternoon that drifts into evening.
Cultural Impact
Since its 2024 debut, Mi Scusi Intense has become a quiet favorite among niche‑fragrance enthusiasts who appreciate a bright fruit start that doesn’t dissolve into saccharine. Wearers often note its ability to transition from daytime freshness to an evening’s subtle mossy warmth, making it a versatile pick for spring gatherings and art‑gallery openings alike.
The House
Italy · Est. 2022
Antonio Maretti is a niche perfume house that emerged from Florence in 2022. The brand translates the city’s artistic heritage into a line of bold, character‑driven scents. Each fragrance is formulated in Italy and released as a limited edition, allowing the house to keep a tight focus on quality and narrative. The portfolio spans unisex and gender‑specific offerings, ranging from the citrus‑bright Limoncello Kiss to the dark, woody Vicious Mind. By anchoring its creations in the cultural memory of the Renaissance, Antonio Maretti invites wearers to experience a modern reinterpretation of classic Italian elegance.
If this were a song
Community picks
The scent feels like a breezy café terrace at golden hour, where light acoustic guitar riffs mingle with soft piano chords, echoing the bright fruit and warm mossy finish.
Sunny Side Up
Norah Jones
















