The Story
Why it exists.
The beginning
Haze arrived in 2020, emerging from Who is Elijah's Sydney studio as the brand expanded its vocabulary. Where earlier releases leaned fresh and gender-neutral, Haze introduced warmth and complexity, a smoky, balsamic character that felt like a more mature chapter. Raquel Bouris had built the house on the idea of translating moments into scent. Haze was the quiet after something intense: the exhale, the settling, the warmth that lingers when the fire dies down.
What makes Haze distinctive is the chestnut note, not commonly found in contemporary indie fragrance. It sits between nut and smoke, a material that carries both warmth and edge. Combined with guaiac wood's resinous depth and juniper's green undertone, the heart of this composition avoids the obvious path. Most fragrances at this price point reach for oud or leather to signal complexity. Haze earns it differently: through restraint and an ingredient combination that feels both unexpected and inevitable.
The evolution
The opening is all brightness, pink pepper crackles against orange blossom's soft floral. Clove adds a quiet heat underneath, subtle but present. Within twenty minutes the chestnut arrives, and everything shifts. The brightness recedes. The smoke takes hold. Guaiac wood and juniper weave into the composition, adding a green, almost mineral undertone that keeps the smoke from becoming heavy. This is the fragrance's most interesting phase, when it stops being pretty and starts being real. The drydown belongs to vanilla and Peru balsam, warm and balsamic, with cedar grounding everything. Cashmeran adds a soft, musky cushion that makes the whole thing feel intimate rather than loud. On skin, expect four to six hours. On clothing, longer, the smoky chestnut will linger on fabric well into the next day, showing up when you reach for your jacket without warning. Moderate sillage means it stays close. You'll know it's there. Everyone else will catch hints when they're beside you.
Cultural impact
Since its 2020 launch, Haze has carved out a space as an approachable entry point into smoky, woody fragrances for the indie-curious. It's become a quiet favorite among those who find mainstream designer fragrances too loud and niche houses too expensive, a bridge fragrance that doesn't sacrifice character for accessibility.



































