The Story
Why it exists.
The beginning
Yasmin Sewell built her career making fashion feel like feeling. When she founded Vyrao in 2021, the brand's mandate was clear: scent as intentional practice, not accessory. I Am Verdant was designed to do something specific, spark transformation. Not dramatic transformation. The kind that happens when you step outside and the air just hits different. Lyn Harris translated that into a fragrance that's green without aggression, citrus without brightness for its own sake. The name says it all. Verdant isn't a color. It's a state.
What makes I Am Verdant work is its refusal to commit to one register. The cyclamen gives it a floral softness that feels almost accidental, you catch it and then it's gone. The juniper wood grounds everything that comes after, pulling the fragrance down toward something mineral and settled. White musk doesn't amplify; it softens the edges. The result is a green fragrance for someone who likes the idea of nature but lives in the city. Not a nature escape. A pocket of it.
The evolution
It opens sharp. Cut grass, damp earth, the first thirty seconds before your nose calibrates. Then it softens, not fades, softens. The bergamot lifts what could have been heavy. Juniper and incense take over, and for a moment the fragrance feels like it's standing in a different room than where it started. The heart brings the iris forward, powdery and cool, the kind of note that asks you to lean in. Lasts a full workday on most skin types. By hour five, it's close, skin-warm, present, yours.
Cultural impact
I Am Verdant occupies a specific space in the contemporary green fragrance conversation, less aggressive than traditional chypre-green compositions, more intentional than casual fresh-aquatic scents. It arrived during a period of renewed interest in indie fragrance houses that could differentiate themselves through founder narratives and distinct emotional positioning. The fragrance has found its audience among people who want scent to function as a mood anchor rather than a statement.
The House
VyraoVyrao is a London-based fragrance house founded in 2021 by Yasmin Sewell, a former fashion and creative director who transitioned from the fashion industry into perfumery. The brand positions itself at the intersection of fragrance and wellbeing, creating scents designed to evoke specific emotional responses. Vyrao works with independent perfumers including Lyn Harris and Meabh McCurtin to develop its collection. Notable fragrances include Magnetic 70, The Sixth, Sun Rae, Witchy Woo, Free 00, Georgette, I Am Verdant, Mamajuju, Ludeaux, and Ludatrix. The brand secured investment from L Catterton, a global consumer-focused private equity firm, which has supported its growth and distribution. Vyrao operates as a standalone fragrance label with retail presence across select stockists and its own channels.
The Creator
Lyn HarrisHarris favors a minimalist architecture, building around a dominant natural note and supporting it with subtle accents. She often begins with a single flower, resin or wood, then layers thin, measured traces of spice, citrus or green foliage.
