The Story
Why it exists.
The beginning
Artemis takes her name from the Greek goddess of the hunt and the moon, the one who moves through wilderness unseen, who commands without asking permission. Ruth Mastenbrœk built this fragrance around that duality: a scent that opens sweet and approachable, then reveals its wilder self. Stone fruit and white florals give it immediate charm. The green notes underneath are the tell. They shift the whole composition into something with more mystery, more depth. This is the goddess in daylight: recognizable, then not.
What makes Artemis work is the hand-off between its opening and its base. The stone fruit, peach, plum, nectarine, arrives bright and mouth-watering, almost dessert-like. But the green notes don't wait. They rise through the sweetness like they're pushing toward something else entirely. Osmanthus bridges the transition with its peculiar apricot-floral character, neither quite fruit nor quite flower. By the time cedar and sandalwood arrive, the composition has completed its move from orchard to forest floor. The fragrance doesn't just change, it arrives somewhere different than where it started.
The evolution
The first minutes are pure stone fruit: ripe peach, nectarine sweetness, plum with just enough tartness to keep things interesting. This is a generous opening, unmistakably fruity, the kind that announces itself. Within five to ten minutes, green leaves push through. Not sharp, not aggressive, more like the smell of a forest after rain, that cool damp earth-and-vegetation scent that sits beneath the sweetness and slowly takes over. Osmanthus adds its peculiar apricot-floral note, faintly honeyed, pulling the composition toward something softer even as the green notes grow more pronounced. Peony arrives next, tempering everything with a round, petal-soft quality that keeps the green from going austere. Then the base arrives: cedar first, dry and woody, followed by sandalwood's creamier warmth.
Cultural impact
Artemis occupies a distinctive position in the independent green-floral space: fruity enough to attract fans of accessible, sweet compositions, yet green enough to appeal to those seeking something with more complexity. Community reviews consistently describe it as unique within collections, with the green notes managing to avoid the common pitfall of smelling like cut grass or lawn mowing. The overall composition produces notable sillage and extended longevity, making it a fragrance that announces itself without requiring reapplication.
The House
Soki LondonSOKI LONDON is an independent British fragrance brand founded and operated by creator Sophie King. The company operates without external investment, with King maintaining full ownership and creative control. Headquartered in the UK, the brand has built a following of approximately 25,000 on Instagram, where Sophie shares fragrance content under the SOKI LONDON persona. The collection draws its nomenclature from historically significant women, including Empress (2022), Aphrodite (2023), Artemis (2024), and Cleopatra (2025), with Ophelia scheduled for 2026. SOKI LONDON positions itself within the vegan and cruelty-free fragrance space, holding PETA certification. The brand retails through Boots Fragrance Boutique at London Broadgate, independent perfumery Parfum LedanCe in Richmond, and various online fragrance retailers. Unlike many fragrance companies operating with investor backing, SOKI LONDON remains a self-funded venture, reflecting its founder's direct approach to building a fragrance business.
The Creator
Ruth MastenbrœkRuth’s signature technique rests on precise layering. She builds a base of clean, mineral notes, often a blend of white pepper, ozonic aldehydes, and soft cedar, then adds a heart of rare florals such as Bulgarian rose or Madagascan ylang‑ylang.
