The Story
Why it exists.
The beginning
Ellen Covey named this one "Perfume." In a category where titles try harder than the juice, that decision was the brief. She designed something that cuts through the usual overwrought perfumery language. The 2014 release came through the Peace-Love-Perfume community project, a collaboration that asked perfumers to create scents around a simple logo. Covey responded with a fragrance that speaks clearly and doesn't apologize for it.
The structure is built around a paradox: conifer freshness and incense depth occupy the same space. Oregon lavender and myrtle pull from the brand's Pacific Northwest roots, while pink grapefruit keeps the opening from reading as masculine or heavy. The air accord is doing something unusual here, holding the whole composition open rather than letting it collapse into density. Frankincense arrives not as a statement but as a conversation with the conifer notes already present. The result is a fragrance that smells like a place, not a concept.
The evolution
The opening hits first. Bright pink grapefruit, citrus-bright and awake. This is the brief moment before the landscape announces itself. Over the next hour, the grapefruit recedes and Oregon takes over. The conifer character emerges fully, myrtle and pine and lavender building into something that smells like standing in a Pacific Northwest forest with the windows open. The air accord keeps it from reading as heavy or cloying, providing the breeze that moves through the trees. Vetiver and frankincense arrive around the two-hour mark, introducing depth without overwhelming the green freshness. By the third hour, the drydown asserts itself. Benzoin and cedar create a warm, dry, slightly smoky residue that stays close to the skin for hours. On fabric, the conifer character can last into the next day.
Cultural impact
The 2014 release was part of the Peace-Love-Perfume community project, designed to be worn alone or layered with the other two scents in the trio. It's found an audience among fragrance lovers who appreciate conifer and incense notes without the usual performative intensity. The scent embodies a Pacific Northwest sensibility that sets it apart from mainstream woody fragrances.




















