Heritage
A house, in its own words
My Perfumes traces its origins to 1993, when Mr. Firoz Baugwala established the brand in the UAE with a vision to serve perfume connoisseurs in the region. The company emerged during a period when the Gulf region's fragrance market was expanding, driven by strong consumer demand for traditional Arabian perfumery materials and contemporary interpretations of classic scent families. From its establishment, the brand appears to have focused on creating perfumes that resonate with local preferences while maintaining accessibility for a broad customer base. Over the following three decades, My Perfumes developed a portfolio that includes signature oud compositions and oriental florals, positioning itself within the UAE's landscape of fragrance houses ranging from traditional Arabian producers to international luxury brands. The brand's longevity in a competitive market suggests sustained demand for its products, though documented milestones or significant events during its history remain limited in available sources. Product releases from 2022 onward indicate continued activity, with fragrances such as Oud Nectar, Jasmine Gardenia, and Golden Saffron representing their catalog during this period. The company reportedly operates as a fragrance manufacturer and retailer, with distribution through online channels serving customers across the UAE.
My Perfumes appears to operate with a philosophy centered on making fragrance accessible rather than positioned as exclusive luxury. Rather than emphasizing brand mythology or heritage narratives, the house focuses on delivering distinct scent profiles that appeal to consumers seeking Arabian perfumery characteristics without entry barriers associated with high-end positioning. Their approach acknowledges the cultural significance of fragrance in Gulf region life, where scent plays a prominent role in personal grooming, hospitality, and social customs. The brand's naming conventions for fragrances tend toward descriptive imagery rather than abstract luxury branding, with offerings like Vanilla Noirè, Alluring Sandal, and Jasmine Gardenia communicating their olfactory character directly. This philosophy suggests a customer-oriented approach where product selection is guided by scent preferences rather than brand prestige. The house seems to value practical fragrance wearability, with concentrations and compositions likely calibrated for the climate and usage patterns prevalent in the GCC region, where longevity and sillage considerations differ from temperate market expectations. Rather than positioning fragrances as collectible or investment pieces, My Perfumes appears to approach their catalog as functional personal fragrances designed for regular use.