The Heritage
The Story of Mallo
Mallo is a boutique perfume house rooted in Zaragoza, Spain. Founded by Antonio Lasheras, the label focuses on all‑natural compositions that blend traditional Iberian botanicals with contemporary structure. Since its first release in 2021, Mallo has built a modest catalogue that includes both pure parfums and more approachable eau de parfums, each presented in restrained glass vessels that let the scent speak for itself.
Heritage
The story of Mallo begins with Antonio Lasheras, a Spanish perfumer who spent years experimenting with native herbs, resins and woods in his family’s workshop in Zaragoza, the capital of Aragón. In early 2021 Lasheras launched Sez, a unisex pure parfum that quickly attracted attention for its clear, unadulterated expression of scent. Distribution began worldwide in April 2021, marking the first public step for the brand. Over the next two years Lasheras expanded the line, introducing WAM and ARC in 2023, followed by SOD and REA in 2024. 2025 saw a burst of new creations, including ORA, ARA(GON), VAR and CHI, each exploring a different facet of natural material. Throughout this period the house remained independent, sourcing raw ingredients directly from Spanish farms and Mediterranean suppliers. The brand’s growth has been steady rather than explosive, reflecting a commitment to craftsmanship over mass production. While Mallo does not publish sales figures, its presence in niche fragrance boutiques across Europe and North America indicates a growing appreciation among connoisseurs who value authenticity and locality.
Craftsmanship
All Mallo fragrances are assembled in a small laboratory in Zaragoza, where Lasheras oversees each step from material selection to bottling. The house sources raw materials from certified organic farms in Spain, Portugal and Morocco, favouring cold‑pressed essential oils and steam‑distilled absolutes that retain their native aroma profile. For ingredients that are scarce or endangered, Mallo works with cooperatives that implement sustainable harvesting quotas, ensuring that the supply chain does not compromise biodiversity. The blending process follows a traditional French‑style approach: Lasheras creates a master oil, then dilutes it in a neutral carrier oil to achieve the desired concentration, whether pure parfum or eau de parfum. Quality control includes blind testing by a panel of independent perfumers, who evaluate balance, longevity and projection. Bottles are hand‑filled in a climate‑controlled room to prevent premature oxidation. The glass vessels are sourced from a family‑run manufacturer in Valencia, known for its low‑iron, crystal‑clear containers that showcase the colour of the perfume without interference. Caps are machined from brushed aluminium, providing a tactile contrast to the smooth glass. Every batch is numbered, allowing collectors to trace the exact production run.
Design Language
Mallo’s visual language mirrors its olfactory restraint. Bottles are simple cylinders of clear glass, allowing the natural hue of the perfume to become the focal point. Labels are printed on matte white paper with black serif typography, echoing the understated elegance of classic apothecary jars. The brand’s logo, a stylised leaf rendered in a single line, appears embossed on the cap, reinforcing the natural theme without overt branding. Packaging boxes are made from recycled kraft paper, sealed with a thin twine band that bears the year of release. Inside, a thin card provides a brief note on the fragrance’s key ingredients and the region they originate from, written in a conversational tone that feels like a personal letter from the creator. This minimal aesthetic extends to the brand’s online presence, where product pages feature high‑resolution close‑ups of the bottles against neutral backgrounds, allowing the scent’s story to unfold through texture and colour rather than graphic embellishment.
Philosophy
Mallo’s creative vision rests on the belief that natural ingredients can be articulated with the same precision as synthetics, provided the maker respects their intrinsic character. Lasheras often speaks of listening to the raw material, allowing its aroma to dictate structure rather than imposing a preconceived formula. The brand emphasizes transparency: each fragrance lists its primary botanical sources, and the sourcing locations are disclosed whenever possible. Sustainability is woven into the process; the house prefers ingredients harvested using low‑impact methods and works with growers who practice crop rotation and organic fertilisation. Mallo also seeks to revive forgotten Spanish scent traditions, such as the use of pine resin from the Pyrenees or wild rosemary from the Aragonese plains, integrating them into modern olfactory narratives. This approach positions the house as a bridge between heritage and contemporary perfumery, offering scents that feel both rooted and forward‑looking.
Key Milestones
2021
Launch of Sez, the first Mallo pure parfum, distributed worldwide in April.
2023
Release of WAM and ARC, expanding the line into both pure parfum and eau de parfum formats.
2024
Introduction of SOD and REA, showcasing deeper explorations of Spanish pine and Mediterranean herbs.
2025
Debut of ORA, ARA(GON), VAR and CHI, a quartet of fragrances that each highlight a distinct natural material.
2026
Mallo begins collaborations with local organic farms to secure sustainable sources for rare botanicals.
At a Glance
Brand profile snapshot
Origin
Spain
Collection
2
Fragrances released
Avg Rating
4.7
Community sentiment
Release Rhythm