The Story
Why it exists.
Narada emerged in 2023 as Hamid Merati‑Kashani’s answer to translating the house’s solid‑format precision into an extrait spray. The brief called for a fragrance that could deliver a crisp, citrus‑orange spark while maintaining the brand’s signature problem‑solving ethos. By layering pink pepper’s sharp bite with freesia’s clean floral, the perfumer set a lively stage that would later support a resinous, warm heart, aligning with Fulton & Roark’s practical yet adventurous spirit.
If this were a song
Community picks
Electric Feel
MGMT
The Beginning
Narada emerged in 2023 as Hamid Merati‑Kashani’s answer to translating the house’s solid‑format precision into an extrait spray. The brief called for a fragrance that could deliver a crisp, citrus‑orange spark while maintaining the brand’s signature problem‑solving ethos. By layering pink pepper’s sharp bite with freesia’s clean floral, the perfumer set a lively stage that would later support a resinous, warm heart, aligning with Fulton & Roark’s practical yet adventurous spirit.
Choosing cypriol oil (or its botanical counterpart Nagarmotha) added a rare, green‑earth nuance that few American houses employ, giving the composition an unexpected depth. The heart’s myrrh and labdanum create a resin‑rich core, echoing the brand’s focus on durability and wearability. The base’s vetiver, vanilla and cedarwood were selected for their proven stability, ensuring the extrait’s longevity matches its bold opening.
The Evolution
At first spray, orange erupts like a sunrise over a desert horizon, instantly cut by pink pepper’s sharp, almost metallic zing, while freesia weaves a fleeting white ribbon through the air. Within ten minutes the initial spark softens, giving way to a thick, incense‑like veil of myrrh, underpinned by labdanum’s amber‑leather warmth; cypriol oil injects a crisp, grassy edge that feels like a wind through dry grass. As the heart settles, the drydown emerges: vetiver’s dry, rooty foundation melds with sweet vanilla cream, while cedarwood adds a quiet, resin‑kissed timber. The final trail lingers for four to six hours, leaving a warm, woody echo that remains noticeable but never overpowering, perfect for both day and night wear.
Cultural Impact
Since its 2023 release, Narada has become a go‑to for those who crave a bright yet grounded scent. Wearers often note its versatility across seasons, praising the pepper‑forward opening that feels modern while the woody drydown nods to classic American grooming aesthetics. It’s frequently mentioned alongside other Fulton & Roark staples as a solid‑format success in spray form.
The House
United States · Est. 2012
Fulton & Roark is an American niche fragrance house that emerged in 2012 with a clear intent to rewrite the rules of perfumery. Founded by Kevin Keller and Allen Shafer, the brand quickly distinguished itself through solid‑format scents and a focus on the practical chemistry of grooming. Over the past decade the house has built a catalog that includes solid releases such as Devil's Garden and spray creations like Roark's Cove (2025) and Calle Ocho (2023). Its products appeal to collectors who value a straightforward, tactile experience and a scent language that feels rooted in contemporary American life rather than historic Parisian conventions.
If this were a song
Community picks
Narada feels like a sunrise over a bustling city street: bright brass, a sharp snare, then warm synth pads that settle into a steady bass groove.
Electric Feel
MGMT


























