The Story
Why it exists.
The beginning
The Italian Collection from Birkholz is named for something felt, not something sourced, an emotional territory rather than an ingredient origin. Romance In Florence arrived in 2022 from the hand of Dominique Moellhausen. The brief, if you can call it that, seems to have been: capture the feeling of a city known for beauty, not the city itself. What does romance in Florence smell like? Not fig. Not citrus. Something quieter, the powder of old marble, the warmth of late afternoon light through curtains, the vanilla that lingers in a room after someone's left. The fragrance opens with a sense of stillness, as if stepping into a sunlit courtyard where time moves differently. There's a tactile quality to the scent, something almost tangible in the way the powdery notes interact with the air.
The structural choice here is the contrast between opening and heart. White musk gives the top a clean, almost sterile clarity, one reviewer described it as "very clean, airy, spring-like," and that's accurate. Then vanilla arrives and complicates everything, but not in the obvious direction. The saffron and cardamom in the heart aren't loud spices; they're the warm undertone that keeps the musk from feeling clinical. The guaiac wood in the base is the quiet workhorse, dry, faintly smoky, it prevents the vanilla from ever becoming dessert. Cypriol (nagarmotha) is the outlier, an earthy, almost tar-like note that most wearers probably can't identify but definitely feel as a grounding quality beneath the powder.
The evolution
The opening is the cleanest moment, white musk and cypriol create a cool, powdery clarity that reads as almost mineral. It doesn't announce itself. Within twenty minutes, the vanilla begins its slow takeovers: soft, not sweet, but warm in the way that warm feels when the surrounding air is cool. The saffron appears as a thread rather than a feature, lending an almost metallic warmth to the heart that prevents it from going flat. The cardamom is the quiet collaborator, present but never pushy. By hour three, the tonka bean and guaiac wood have settled into something close and long-lasting. It's the kind of fragrance that becomes part of your atmosphere, present but unobtrusive, like a memory that stays with you long after you've left a place. The drydown has a soft, warm, powdery quality that clings gently to the skin, fading slowly and gracefully rather than disappearing all at once.
Cultural impact
Part of the Italian Collection, a series that explores emotional territories rather than ingredient origins. Community feedback consistently highlights the clean-yet-warm duality as the defining quality, not for those who want to announce themselves, but ideal for anyone who wants warmth with restraint. Comparable to softer interpretations of Erba Pura and similar niche-oriental compositions, though Romace In Florence trades fruitiness for powder.
The House
BirkholzBirkholz Perfume Manufacture is a Berlin-based independent fragrance house founded in 2017 by Philip Birkholz. The company operates as a family business, with all production processes taking place in their Berlin manufactory. Philip Birkholz serves as both CEO and creative director, responsible for all fragrance creations. The house specializes in handmade niche perfumes that blend traditional perfumery with contemporary innovation. Each fragrance is developed from personal memories and special moments that Birkholz associates with specific scent concepts, resulting in compositions that carry individual narratives rather than following market trends. The brand has expanded internationally, with distribution through partners such as S7M Groupe, which introduced Birkholz to Middle Eastern markets.
The Creator
Dominique MoellhausenDominique favors a clean, structural approach that starts with a strong backbone of natural absolutes. She often builds around citrus or green top accords, then layers heart notes of floral or spice that echo her multicultural upbringing.
