The Story
Why it exists.
Hanami emerged from the 2008 Perfume In A Poem collaboration, where fifteen creators were asked to translate Ezra Pound’s line “In a station of the metro, the apparition of these faces in the crowd; petals on a wet, black bough.” Ayala Moriel answered with a scent that mirrors that fleeting vision. The name, meaning “flower viewing” in Japanese, hints at the delicate bloom that appears amid urban rush, while the composition balances bright florals with deep, resinous woods.
If this were a song
Community picks
Bloom
The Paper Kites
The Beginning
Hanami emerged from the 2008 Perfume In A Poem collaboration, where fifteen creators were asked to translate Ezra Pound’s line “In a station of the metro, the apparition of these faces in the crowd; petals on a wet, black bough.” Ayala Moriel answered with a scent that mirrors that fleeting vision. The name, meaning “flower viewing” in Japanese, hints at the delicate bloom that appears amid urban rush, while the composition balances bright florals with deep, resinous woods.
What makes Hanami unusual is the use of cabreuva wood, a rare Amazonian timber that adds a smoky‑green edge, paired with frangipani’s creamy sweetness and mimosa’s airy sparkle. Rosewood grounds the opening, while the heart’s pink lotus and violet leaf introduce an aquatic‑green nuance that feels like dew on petals. The base’s Haitian vetiver and vanilla CO₂ give a soft, powdery amber that lingers like a quiet afterglow.
The Evolution
The spray begins with cabreuva wood and frangipani, a crisp green‑woody breath that feels like stepping onto a wet, black branch at dawn. Within ten minutes mimosa and rosewood flare, adding a bright, slightly powdery shimmer that recalls sunrise over a cityscape. The heart arrives as magnolia, pink lotus and tuberose unfurl, softened by violet leaf and oleander, creating a garden‑like veil that feels both airy and slightly marine. As the composition settles, copaiba balsam and Fujian cypress introduce a subtle resinous depth, while tonka bean, bakul attar and sweet acacia sweeten the base. Haitian vetiver and vanilla CO₂ anchor the drydown, leaving a creamy, amber‑soft trail that persists for 4‑6 hours before fading into a faint, comforting warmth.
Cultural Impact
Since its 2008 debut, Hanami has been praised for its poetic concept and balanced blend of rare woods and delicate florals. Wearers often cite its ability to evoke a quiet urban garden, making it a favorite for those who enjoy nuanced, gender‑fluid scents. It remains a niche staple alongside other poem‑inspired releases.
The House
Israel · Est. 2001
Ayala Moriel translates the scent of the Israeli landscape into pure, hand-crafted aromas. Since 2001 the house has built a modest catalogue that reads like a diary of sun-kissed herbs, wild flowers and ancient woods. Each bottle invites the wearer to pause, breathe, and discover a moment that feels both intimate and timeless.
If this were a song
Community picks
A gentle, sunrise‑lit garden soundtrack that mirrors the fragrance’s bright opening and creamy amber finish.
Bloom
The Paper Kites















