The Story
Why it exists.
The beginning
Rhubarb My Love arrived in 2025 as a bright, happy study in sweet and sour tension. Christophe Laudamiel built the composition around rhubarb, placing its tart snap beside a leafy green quality that feels both crisp and alive. Floral notes soften the center without losing that opening edge, while vetiver gives the whole idea an earthy counterweight. The result is a fragrance with a clear point of view: a familiar fruit rendered less dessert-like and more energetic, balanced, and polished. Its opening is lively and sharply defined, with the fruit's sourness providing structure while the green accord lends a fresh, leafy clarity. As the floral notes unfold, the composition becomes rounder and gentler, yet it never loses the clean tart accent that established its character.
Rhubarb rarely plays a supporting role. Here it leads, carrying both fruit and greenery while the composition holds a productive disagreement between tart and tender. The floral heart adds softness without making the scent syrupy, and vetiver introduces a dry, grounded finish that changes the mood as it settles. Nothing else needs to shout. The appeal lies in that clean tension, bright at first, then calmer and more composed.
The evolution
The first impression is all snap and clarity. Rhubarb cuts through the air with a sparkling tartness, balanced by its leafy green side, so the opening feels brisk rather than sweet. As that brightness eases, floral notes arrive and round the edges. The scent becomes gentler and more romantic, though the fruit still keeps its edge. The green quality continues to lend the composition its freshness, creating a lively contrast with the softer florals. Later, vetiver pulls the composition down to earth, replacing some of the fizz with a dry, grounded finish. The arc moves from lively opening to soft floral heart and finally to a calm, earthy trail. As the scent settles, the rhubarb remains recognizable, but it sits more comfortably within the darker, woody texture of the vetiver.
Cultural impact
Rhubarb My Love offers an engaging point of entry into fragrance through a familiar ingredient presented with clarity and contrast. Its tart fruit character is balanced by leafy greens, soft florals, and earthy vetiver, creating a composition that moves easily from crisp brightness to a quieter, more grounded finish. The scent invites close attention to how each note changes the impression of rhubarb, making the familiar fruit feel lively, balanced, and distinctly composed from the first impression onward.
The House
American PerfumerAmerican Perfumer is a Louisville-based fragrance platform that connects enthusiasts with perfumes created by American perfumers. Founded in 2018 by Dave Kern, the business operates as a curated marketplace rather than a fragrance house, offering a selection of scents from independent American perfumers under one roof. The platform serves as a meeting point between American fragrance talent and collectors seeking domestically crafted perfumes. Kern himself is not a perfumer but rather a curator and facilitator, allowing him to maintain an objective focus on presenting diverse American fragrance voices. The collection spans a wide range of olfactory territories, from the warm spice of Bloodline to the green freshness of Honeyed Vetiver, reflecting the breadth of creative talent working in American perfumery today.
The Creator
Christophe LaudamielChristophe’s signature technique blends rigorous molecular research with theatrical staging. He favors crisp citrus, marine accords, and bright aromatics, then anchors them with unconventional synthetics that add depth.
