Flora Gorgeous Jasmine.

Alberto Morillas built Flora Gorgeous Jasmine around the jasmine sambac flower, a warm and rich variety that brings depth to the composition. The house had already explored the flower in Gucci Bloom, bringing gardenia into Alessandro Michele's vision. But this chapter wanted something different. Not the cool white gardenia, but the distinctive character of jasmine sambac, with its deeper, more complex profile. Morillas worked with the Flora collection's heritage, the iconic 1966 pattern by Vittorio Accornero, and reimagined it through a lens of natural beauty. The mandarin, the magnolia, the black pepper, all chosen to complement the jasmine and create a vibrant, luminous effect.

What makes this different from the dozen jasmine fragrances already in rotation? The combination. Jasmine sambac absolute isn't just 'jasmine', it's deeper, warmer, with an almost honeyed edge that Calabrian bergamot and Italian mandarin keep from going too heavy. The black pepper isn't there to spice things up, it's there to keep the sweetness honest. And the Australian sandalwood in the base isn't just a support, it's what makes the jasmine linger instead of fading. Sandalwood holds white florals in place like nothing else, letting the jasmine stay creamy and close to skin long after the top notes have surrendered.

The first thirty minutes are all citrus and light. Bergamot and mandarin arrive together, bright, sparkling, with just enough black pepper to give the opening a pulse. Then the jasmine enters. Not gradually, all at once, taking over, turning the scent from fresh to radiant. The magnolia softens it, makes it feel less sharp, more creamy. This is the phase that defines the fragrance: warm, joyful, unapologetically floral. By hour two, the sandalwood and benzoin take over. The jasmine doesn't disappear, it deepens, becomes something skin-like and intimate. Patchouli adds a quiet earthiness that stops the whole thing from going too sweet. The final drydown, four to six hours in, is sandalwood and benzoin, warm, resinous, close. It stays close to skin, the kind of sillage that someone standing beside you will notice before you announce yourself.

Flora Gorgeous Jasmine arrived as part of Gucci's continued exploration of the Flora universe. Morillas, who had already shaped Gucci Bloom, brought his experience with the collection to this new chapter. The campaign, starring Miley Cyrus, presented the fragrance as an expression of open happiness, emphasizing its vibrant floral character without pretense. The scent attracted people drawn to the house's aesthetic, finding in the fragrance a reflection of the brand's fashion identity expressed through scent.