Hashabis.

Hashabis emerged from Giardino Benessere’s 2018 vision of scent as mental‑wellness therapy. In 2019 perfumer Paolo Terenzi set out to bottle the raw energy of fresh greenery and the rebellious spirit of cannabis, pairing them with the bright snap of red berries. The result is a unisex ode that mirrors the house’s belief that fragrance should be lived, not merely worn.

The green notes echo a walk through a dewy garden at dawn, while the red fruit accords inject a playful sweetness that prevents the composition from feeling austere. Introducing cannabis as a heart element was a deliberate move; its herbaceous, slightly smoky edge creates tension against the crisp top, making the scent feel both natural and daring.

The opening bursts with a crisp green leaf accord that feels like a cool breeze through early‑morning foliage, instantly lifted by the juicy pop of red berries. Within ten minutes the cannabis note unfurls, adding an earthy, slightly smoky herbality that grounds the brightness. As the heart settles, the red fruit lingers, sweet but restrained, while the green backdrop softens. Around the half‑hour mark the base of cedar arrives, delivering a dry, woody spine, and musk follows, wrapping the composition in a soft, powdery veil that clings to skin. The dry‑down persists for four to six hours, leaving a subtle, lingering green‑herbal trace that whispers long after the initial spark fades.

When Hashabis launched in 2019, it arrived at a moment when wellness‑focused branding was reshaping the perfume market. Giardino Benessere positioned the scent as a therapeutic green‑herbal experience, echoing the rise of mindfulness practices in urban life. By embedding cannabis‑like notes within a bright red‑fruit frame, the fragrance tapped into a growing curiosity about natural, plant‑derived aromatics, while its unisex orientation reflected a cultural shift toward gender‑fluid expression in fragrance consumption.