The Story
Why it exists.
By Invitation Rose Gold emerged in 2016 as the second chapter of Michael Bublé’s fragrance narrative. After the original By Invitation set the tone of personal invitation, the brand teamed again with perfumer Karine Dubreuil‑Sereni to capture a contemporary woman’s sparkle. Inspired by the warm hue of rose‑gold, the composition blends bright magnolia and pear with juicy black plum, aiming to translate a romantic, celebratory mood into scent.
If this were a song
Community picks
Dream a Little Dream of Me
Ella Fitzgerald
The Beginning
By Invitation Rose Gold emerged in 2016 as the second chapter of Michael Bublé’s fragrance narrative. After the original By Invitation set the tone of personal invitation, the brand teamed again with perfumer Karine Dubreuil‑Sereni to capture a contemporary woman’s sparkle. Inspired by the warm hue of rose‑gold, the composition blends bright magnolia and pear with juicy black plum, aiming to translate a romantic, celebratory mood into scent.
The choice of magnolia and Anjou pear gives the opening a crisp, luminous quality that mirrors the reflective shine of rose‑gold jewelry, while red‑fruit adds playful juiciness. In the heart, black plum provides a deep, slightly tart fruitiness that balances the powdery softness of peony and the timeless elegance of rose, creating a nuanced contrast between fresh vibrancy and classic femininity.
The Evolution
At first spray, magnolia’s airy petals mingle with the crisp snap of Anjou pear and a burst of red fruit, delivering a bright, uplifting opening that feels like sunrise on a polished balcony. Within ten minutes the heart awakens: black plum drops in, its juicy depth wrapping the skin, while peony’s soft powder and rose’s velvety bloom add a romantic, slightly nostalgic layer. As the scent settles, the base emerges, a gourmand blend of praline’s caramel sweetness, warm spices that echo cinnamon, and creamy vanilla that smooths the finish. The dry‑down lingers for six to eight hours, leaving a warm, sweet‑spicy aura that fades gracefully, making the fragrance feel like a lingering invitation long after the night ends.
Cultural Impact
By Invitation Rose Gold by Michael Buble has become a subtle cultural marker in contemporary fragrance circles, often referenced in social gatherings where guests appreciate its balanced blend of magnolia, Anjou pear, and red fruits. Its approachable elegance allows it to bridge generational tastes, making it a frequent choice for both seasoned collectors and newcomers. The fragrance’s presence in popular playlists and lifestyle blogs highlights how scent can complement modern aesthetics without overwhelming them, reinforcing the idea that a well‑crafted perfume can enhance personal expression in everyday moments.
The House
Canada · Est. 2016
Michael Bublé’s fragrance line translates the singer’s love‑song sensibility into scent. Launched in 2016, the collection offers both women’s and men’s Eau de Parfums that echo themes of romance, confidence and nightly celebration. The range expands from the original By Invitation to later releases such as Rose Gold, Peony Noir and the 2024 Crazy Love, each built around a clear, melodic accord.
If this were a song
Community picks
A smooth, jazzy croon that mirrors the fragrance’s elegant sparkle and warm spice, perfect for a relaxed evening with a hint of romance.
Dream a Little Dream of Me
Ella Fitzgerald






















