The Story
Why it exists.
De Los Santos was introduced in 2022 as Byredo's meditation on remembrance: not grief as darkness, but memory as warmth, ritual, and continued presence. Ben Gorham framed it around Dia de los Muertos and All Saints' Day, two traditions that treat remembrance as communal, sensory, and alive. That idea matters because it explains why the fragrance does not chase literal incense smoke or church dramatics. It stays clear, airy, and open, as if the ritual is happening in daylight.
If this were a song
Community picks
Retrograde
James Blake
The Beginning
De Los Santos was introduced in 2022 as Byredo's meditation on remembrance: not grief as darkness, but memory as warmth, ritual, and continued presence. Ben Gorham framed it around Dia de los Muertos and All Saints' Day, two traditions that treat remembrance as communal, sensory, and alive. That idea matters because it explains why the fragrance does not chase literal incense smoke or church dramatics. It stays clear, airy, and open, as if the ritual is happening in daylight.
Working with Jerome Epinette, Byredo translated that brief into a structure that feels ceremonial without becoming costume. The sage and mirabelle opening gives the scent lift and breath. Orris and cistus pull it inward, then palo santo, musk, and ambroxan keep the base smooth and modern. You can feel the brand's usual minimalism here, but the emotion is fuller than usual. It is one of the house's most quietly affecting concepts.
The Evolution
The first impression is cool, green, and almost mineral, with clary sage doing most of the talking while mirabelle rounds the edges with soft yellow fruit. After that, the fragrance dries out beautifully. Orris adds a chalky, root-like calm while cistus brings resin without turning sticky. By the time it reaches the base, De Los Santos feels less like a note pyramid and more like a residue on skin: clean wood, faint incense memory, musky warmth, and a little silvered air. It never gets loud. It just gets closer, softer, and more convincing.
Cultural Impact
De Los Santos arrived as one of Byredo's clearest statements on ritual, remembrance, and spiritual atmosphere. It became a conversation piece because it took themes that could have turned smoky, gothic, or heavy and translated them into something lighter, cleaner, and more modern. Community comparisons often place it beside contemporary woody cult favorites rather than traditional incense perfumes.
The House
Sweden · Est. 2006
Founded in Stockholm by Ben Gorham, Byredo distills memory and emotion into minimalist fragrance. Each scent is a narrative — from the dusty roads of Jaipur to the anonymity of a crowded city. The house rejects the ornate traditions of European perfumery in favor of restrained Scandinavian design, letting raw materials speak with startling clarity.
The Creator
Jérôme EpinetteByredo, founded by Ben Gorham in Stockholm, built its identity on memory, abstraction, and a stripped-back visual language that makes scent do the emotional work. The brand often takes a personal idea and renders it with unusual restraint, which is exactly why De Los Santos feels more like atmosphere than display.
If this were a song
Community picks
De Los Santos moves like sage smoke through cool air: calm, reflective, slightly uncanny, then warm against the skin. The soundtrack should feel ceremonial without becoming heavy.
Retrograde
James Blake


















