The Story
Why it exists.
The beginning
Oud Monarque was created by Nantapat Dejsidchanaporn and launched in 2025 as a rose-oud interpretation of Thai identity through the atmosphere of a temple visit. Damask rose represents floral offerings, incense brings measured, meditative smoke, and Thailand oud supplies a nuanced woodiness with an animalic edge. Lychee introduces something unexpected: bright tropical fruit within a composition shaped by solemn ritual associations. The rose appears soft and-petaled beside the dry texture of incense, while the oud adds depth beneath the fruit's juicy sweetness. Together, the notes offer a vivid impression of rose, smoke, wood, and tropical fruit in equal measure.
The unusual part is the tension between sacred and sensual. Incense and rose share the atmosphere of an offering, while oud brings depth, warmth, and a slightly animalic authority. Lychee disrupts the solemn register with a juicy, almost playful brightness. Together, these materials make the composition feel layered rather than merely heavy, giving the rose enough contrast to change shape and the oud enough space to breathe.
The evolution
The fragrance presents rose, incense, lychee, and Thailand oud in a richly layered arrangement. Damask rose brings a floral softness that contrasts with the measured smoke of incense. Lychee adds a bright, luscious fruitiness, while the oud contributes nuanced woodiness with a slightly animalic edge. These materials meet without one note entirely overtaking the others: the rose remains fragrant, the incense adds dry depth, the fruit supplies a vivid accent, and the oud gives the composition its woody foundation. As the fragrance wears, the rose can feel more textured, the incense more present, the lychee more diffuse, and the oud more apparent. The result is a balanced scent impression defined by floral, smoky, fruity, and woody notes rather than a single dominant accord.
Cultural impact
Oud Monarque places Thai identity in an intimate, wearable register. Its temple-inspired atmosphere evokes floral offerings, incense, and the distinctive character of Thailand oud, while lychee introduces a vivid tropical element to the rose-oud composition. Together, these notes bring together ceremonial materials and contrasting fruit, balancing floral softness with incense, wood, and bright fruit in a nuanced fragrance experience.
The House
Vive PerfumeVIVE Perfume is a Thai fragrance house that blends regional botanicals with classic perfumery techniques. Founded in Bangkok, the brand offers a line of niche scents that reference the country's diverse landscapes, from citrus groves in the south to teak forests in the north. Its portfolio includes Santal Exclusif, a sandalwood‑centric fragrance released in 2020, and newer releases such as City Pop (2024) and Oud Monarque (2025). VIVE positions itself as a bridge between Thai heritage and contemporary olfactory storytelling, inviting collectors to explore aromas that feel both familiar and unexpected.
The Creator
Nantapat DejsidchanapornNantapat favors a minimalist structure, often layering a single dominant accord beneath subtle supporting notes. She works frequently with Thai jasmine, kaffir lime, and teak wood, pairing them with European absolutes such as Bulgarian rose or French ambergris substitutes.
