The Heritage
The Story of Unique'e Luxury
Unique'e Luxury is a niche fragrance house operating at the intersection of Turkish olfactory tradition and American contemporary sensibility. Founded in 2017 by Serhat Okyay and Selim Özen, the brand maintains dual headquarters in Los Angeles and Turkey. The house has developed 17 unisex fragrances, each positioned as a distinct artistic statement rather than a commercial product. Signature compositions include Woud And Mood Absolute (2024), Kutay (2019), Beverly Hills Exclusive (2021), and Zen'gi (2023). The brand operates outside conventional fragrance categories, offering bespoke perfumery services alongside its core collection. Collectors recognize the house for rich, complex compositions that blend Eastern and Western olfactory aesthetics.
Heritage
The origins of Unique'e Luxury trace to a collaboration between two friends, Serhat Okyay and Selim Özen, who shared both Turkish heritage and a passion for artisan perfumery. Okyay, who relocated to California, maintained strong cultural ties to Turkey, while Özen remained connected to Istanbul's fragrance traditions. This geographic and cultural bridge became central to the brand's identity. The founders established the house in 2017, presenting their first collection of fragrances that same year. Their approach rejected the gender-segregated conventions of mainstream perfumery, instead creating unisex compositions from inception. The house operates independently, without the backing of major fragrance conglomerates, which allows creative freedom in formulation and production. Okyay has discussed the brand's journey in interviews, emphasizing the personal nature of building a niche house from scratch. The Turkish-American positioning provides the brand with access to both Mediterranean aromatic traditions and the diverse Los Angeles fragrance community. The brand maintains active engagement with its audience through social media platforms, where it shares information about new releases and its bespoke services.
Craftsmanship
The house sources ingredients globally, selecting materials based on quality rather than cost efficiency. Each fragrance undergoes multiple formulation iterations before finalization. The perfumers working with the brand demonstrate expertise in both Western fragrance construction and Eastern aromatic traditions. According to available information, perfumer Hüseyin Erdoğmuş contributed to compositions such as Kutay (2019), suggesting collaboration with established Turkish noses. The bespoke service involves direct consultation with clients to understand their preferences and desired emotional impact before creating custom formulations. Production occurs in limited batches to maintain consistency and quality control. The house utilizes a combination of natural and synthetic materials, selecting each component for its contribution to the final composition's complexity and longevity.
Design Language
The visual identity of Unique'e Luxury presents a refined, understated aesthetic that positions the brand within the luxury niche sector. Fragrance bottles typically feature clean, geometric forms with minimal ornamentation. The brand's color palette favors deep jewel tones and metallic accents that evoke both Western minimalism and Eastern opulence. Photography and social media content emphasize the artistic nature of the fragrances rather than lifestyle marketing. The brand name itself, with its distinctive apostrophe and capitalization, signals a departure from conventional naming conventions. This attention to typographic detail extends to packaging and label design, where white space and typography carry significant visual weight. The overall impression is contemporary and collector-oriented, appealing to fragrance enthusiasts who value substance over spectacle.
Philosophy
Unique'e Luxury operates on the principle that fragrance should function as a form of personal expression rather than a commercial accessory. The brand constructs each perfume around a narrative concept, drawing from memories, landscapes, and emotional experiences. This approach prioritizes emotional resonance over market trends. The founders believe in the democratization of high-quality perfumery, making their compositions accessible to anyone seeking distinctive scents regardless of gender. Their unisex positioning reflects a conviction that scent transcends binary categorization. The bespoke service offered by the house exemplifies this philosophy, inviting clients to collaborate on creating perfumes that capture individual stories and inspirations. This consultative process moves away from passive consumption toward active participation in the creative act. The brand's Turkish roots inform an aesthetic that honors traditional Ottoman fragrance culture while embracing modern formulation techniques.
Key Milestones
2017
Serhat Okyay and Selim Özen establish Unique'e Luxury, releasing the first collection of fragrances
2018
The house launches multiple fragrances including Chypre Toscano, Hidden Accords, Istanbul, and Aphrodisiac Touch
2019
Kutay is released, with perfumer Hüseyin Erdoğmuş credited as the nose behind the composition
2021
Beverly Hills Exclusive and Crush On Me join the collection
2024
Woud And Mood Absolute is introduced as a recent addition to the fragrance line
At a Glance
Brand profile snapshot
Origin
Turkey/United States
Founded
2017
Heritage
9
Years active
Collection
5
Fragrances released
Avg Rating
4.1
Community sentiment
Release Rhythm