The Story
Why it exists.
The beginning
Love Of Ruby arrived in 2026 as part of The Dua Brand's Inspired Expression collection. The nose behind it is Mahsam Raza, who shaped the formula as a tribute to Ruby by Kajal. The opening reads like a layered dessert built note by note: cherry juice, whipped cream, and brown sugar stack together in a way that feels generous and unapologetic, more sundae glass than subtle confection. The almond runs through everything as a continuous thread, binding fruit and cream into something more deliberate than a standard dessert accord, and it gives the sweetness a quiet warmth that prevents it from tipping into cloying territory. There's a density to the top that signals right away this is a gourmand built with intention, not just a collection of sweet notes tossed together.
What makes this composition worth dissecting is the layering logic. Love Of Ruby stacks cherry juice with red berries and pineapple, then drapes whipped cream and ice cream over the top, creating a dairy-fruit hybrid that reads almost edible on skin. The brown sugar and tonka bean in the base add caramelized depth without veering into burnt territory, and that balance is what saves it from one-note sweetness. Powdery notes slide through the heart, a quiet skin-like veil that keeps the sweetness from feeling synthetic.
The evolution
The opening hits like a generous pour of jammy sweetness. Red berries and cherry juice arrive together, sharp and fruit-forward, with pineapple adding a quick tropical flicker underneath. The whipped cream and ice cream notes take over quickly, thickening everything into a milky sweetness that sits surprisingly close to skin. Almond emerges as the binding agent, warm and nutty, giving the composition a backbone the fruit alone couldn't provide. The powdery facet lifts as the wear develops, softening the sweetness into something more rounded and almost hazy. The base, vanilla, amber, benzoin, tonka bean, and musk, settles in as a warm haze that anchors the composition through the later hours. It's linear in personality, the cream-to-amber arc plays out predictably, but it shifts enough in texture to stay interesting from the first spray to the final fade.
Cultural impact
Love Of Ruby draws on the DNA of Ruby by Kajal as its starting point, a fragrance that already had a following for its cherry-driven profile, and the Dua Brand's interpretation pushes that sweetness into fuller dessert territory. Cherry, cream, and brown sugar dominate in a way that makes the scent feel indulgent and almost confection-like, and that boldness is part of what draws attention. It's a fragrance that wears well in cooler months and evening settings, where its sweetness can bloom without feeling out of place.
