Berry Orange Bubblegum.

Berry Orange Bubblegum exists because someone at The Dua Brand looked at BBG by Optico Profumo and thought: this is already good, but it could be better. The 2024 brief was simple, take the carnival nostalgia of bubblegum and build it into something that performs like a serious fragrance, not a trend. Orange brought the energy. Strawberry brought the warmth. Together they made the case.

The synthetic gourmand accord is the thing nobody talks about until they're wearing it. Here, bubblegum isn't the flat sweetness of actual gum, it's an accord that shifts, that breathes as the fragrance settles. Orange doesn't just brighten; it punctuates. Strawberry doesn't drown; it anchors. The composition rewards attention because it earns its sweetness honestly, through structure rather than saturation.

The opening is immediate, that specific pink of bubblegum, artificial and assertive. The orange arrives fast, citrus-sharp and cutting through the sweetness without apology. Strawberry slides in around the 30-minute mark, softening the edges while the bubblegum settles closer to skin. By the second hour, the synthetic gourmand accord has deepened into something warmer, rounder. It holds there, intimate, close, present, for several hours more. On fabric, it outlives everything.

Since its 2024 debut, Berry Orange Bubblegum has tapped into a nostalgic pop‑culture moment, echoing the resurgence of retro candy aesthetics that dominate social media feeds and streetwear graphics. The scent’s playful gum note resonates with a generation that celebrates bold, unapologetic self‑expression, while the orange heart adds a fresh, summer‑ready twist that aligns with the current demand for uplifting, gender‑fluid fragrances. Its launch coincided with a wave of limited‑edition collaborations between fashion brands and confectionery motifs, reinforcing its relevance in both scent and visual culture.