Rabbit Rabbit.

The name Rabbit Rabbit grew from a whimsical monthly mantra Alie Kiral heard while wandering a Midwestern spring. She imagined the double‑hop of bunny ears and the scent of fresh earth mixed with a slice of cake, a silly yet vivid image that sparked the fragrance’s concept. Launched in 2024, the perfume captures that playful reverie, translating the fuzzy ears of a rabbit and the sweet‑savory air of a garden brunch into scent.

Choosing apricot and juniper for the opening mirrors the bright, grassy fields where rabbits dart, while the unexpected carrot‑cake heart nods to the garden’s bounty. Galanga and turmeric were added for a warm, earthy spice that feels like sun‑warmed soil, and barley grounds the composition with a soft, grainy finish, making the scent both nostalgic and oddly modern.

The first fifteen seconds burst with a fizzy apricot sparkle that instantly lifts the mood, the juniper’s piney bite adding a crisp edge. By the minute mark the scent settles into a buttery carrot‑cake accord, softened by carrot seed’s vegetal nuance; galanga and turmeric weave in, creating a warm, peppery spice that deepens the heart. As the fragrance dries, the barley base emerges, offering a subtle grainy warmth that lingers close to the skin for the remaining four to six hours, leaving a gentle, comforting afterglow that feels like the memory of a spring picnic fading into evening.

Rabbit Rabbit quickly became a talking point among indie fragrance fans for its daring carrot‑cake heart, a note rarely seen in niche perfumery. Reviewers praise its playful spring vibe, while others note the turmeric’s bold edge, making it a polarising but memorable addition to Pearfat’s Midwest‑inspired lineup. Its blend of familiar fruit with unexpected spice positions it as a fresh alternative to typical gourmand scents.