The Story
Why it exists.
The beginning
The name Rabbit Rabbit grew from a whimsical monthly mantra Alie Kiral heard while wandering a Midwestern spring. She imagined the double-hop of bunny ears and the scent of fresh earth mixed with a slice of cake, a silly yet vivid image that sparked the fragrance's concept. Launched in 2024, the perfumer wanted to capture that moment of playful abundance without relying on typical fragrance construction. Rather than building from top to base, she anchored the entire composition in heart materials, letting apricot, juniper, and earthy carrot seed create the opening impression while cake, barley, galanga, and turmeric provided texture and warmth. The result is a fragrance that feels like walking into a spring kitchen where baking and gardening collide.
The decision to use only heart notes reflects a philosophy that Rabbit Rabbit should feel immediate and unfiltered. Apricot and cake provide the initial appeal, but the spice elements, particularly galanga and turmeric, ensure the fragrance never becomes cloying. Juniper and carrot seed offer an herbal-earthy counterweight that appeals to those who find purely sweet fragrances too soft. Barley grounds the composition with its grainy, natural quality. This structure means the fragrance works best for those who appreciate continuity rather than dramatic evolution, someone who wants a scent that stays true to its initial impression while subtly softening over time.
The evolution
Rabbit Rabbit begins without ceremony. Apricot and cake arrive instantly, sweet and inviting, while galanga and turmeric introduce a warm spice that prevents the composition from feeling overly dessert-like. Juniper and carrot seed then become more apparent, lending herbal and earthy dimensions that keep the sweetness grounded. Barley adds a grainy, natural quality. Over the first several hours, the spices softly evolve, apricot settles into a jammier character, and the herbal-earthy foundation remains steady, slowly fading tog ether as one unified heart note rather than transitioning into a separate drydown phase.
Cultural impact
Rabbit Rabbit quickly became a talking point among indie fragrance fans for its daring carrot‑cake heart, a note rarely seen in niche perfumery. Reviewers praise its playful spring vibe, while others note the turmeric’s bold edge, making it a polarising but memorable addition to Pearfat’s Midwest‑inspired lineup. Its blend of familiar fruit with unexpected spice positions it as a fresh alternative to typical gourmand scents.
