The Story
Why it exists.
The beginning
Wild Love landed in 2023 as part of OXGN's expanding fragrance lineup, marketed by Golden ABC, Inc. with pricing listed in Philippine pesos. The official line reads like a mood board in sentence form. Sexy and glamorous. Night-blooming flowers. The energy of a party scene. OXGN built this one for the person who wants their fragrance to show up before they do. The starfruit opens bright and almost effervescent, giving way to a jasmine heart that leans into its nocturnal side, and a vanilla base that warms the whole composition into something softer and more inviting.
Three notes, all loud. Starfruit at the top brings a tropical sweetness that prickles rather than softens, the kind of opening that announces itself in a crowded room. Night-blooming jasmine carries the heart, the floral core that gives the fragrance its name and its energy, the kind of jasmine that feels most alive after sundown. Vanilla anchors the base, but this isn't the quiet, powdery kind. It's the warm, radiant kind that wraps everything else in a softer glow. The interplay between the bright fruit, the white floral core, and the creamy base is what gives Wild Love its character.
The evolution
The first ten minutes belong entirely to the starfruit. Sharp, green, almost effervescent, the kind of sweetness that prickles rather than softens. Then the jasmine arrives, and it doesn't tiptoe. It's full-bodied and warm, carrying that white floral brightness with a slightly creamy undertone underneath. That contrast between the cold fruit and the warm flower is where Wild Love spends most of its life on skin. The vanilla takes its time showing up, but once it's there, the composition shifts. The fruit mellows into something rounder, the jasmine loses its sharp edge and becomes creamier, and the whole composition settles into a skin-warm close. As the hours pass, the vanilla becomes the dominant voice while a trace of jasmine keeps pulsing underneath, giving the scent a layered, lingering quality.
Cultural impact
Wild Love arrived in 2023 as part of OXGN's growing fragrance presence, extending the brand beyond clothing into scent. The starfruit-led tropical fruity gourmand profile gave it a sweet, photo-friendly character that felt right at home in a landscape of bright, shareable fragrances. Its visibility grew through the brand's existing retail and online presence rather than through legacy advertising channels. The fragrance earned attention by leaning into the same bold, mood-driven identity that defined OXGN's clothing drops, offering a scent that felt consistent with the brand's overall point of view.















