Heritage
A house, in its own words
Néomirage began in 2025 under the creative direction of Alexander Kasses, a detail reported by the fragrance database and echoed by the brand’s own communications. The house emerged with a deliberate focus on artistic and handcrafted perfumery, producing its compositions in Vienna. Its earliest releases arrived in 2026 as a three-fragrance collection built around different states of consciousness and association. Lore is framed as The Scent of Remembering, Lac Amné as The Scent of Forgetting, and Limen as The Scent for On-Between. These titles give the collection a narrative structure that extends beyond fragrance notes, presenting scent as a way of evoking recollection, absence, and the uncertain space between states. The house’s short history does not include a long archive of inherited techniques or a succession of earlier collections. Instead, its heritage is still being formed around a recognizable artistic idea: Vienna-based composition presented through contemporary storytelling. Public information identifies Kasses as the founder, while independent listings of the house’s first three releases provide a useful cross-reference for the 2026 launch chronology. Néomirage treats fragrance as an artistic instrument for changing perception. The house’s stated themes, art, illusion, memory, and modern storytelling, suggest an approach that begins with atmosphere rather than a conventional lifestyle setting. Each scent in the debut collection appears to represent a particular mental or emotional condition. Lore explores remembrance, Lac Amné points toward forgetting, and Limen occupies the interval described as on-between. This vocabulary gives the fragrances a more open-ended identity, allowing each wearer to interpret the composition through personal experience. The name itself, combining “néo” with “mirage,” reinforces the idea of perception and the appealing promise of something glimpsed rather than fixed. The Vienna production base also supports a coherent image of the house as an independent creative studio, not simply an online reseller or a historical perfume business borrowing the authority of a national tradition. The collection’s phrasing presents perfume as a vehicle for narrative, private association, and shifting awareness. Rather than documenting specific ingredients in its public positioning, Néomirage foregrounds the encounter between scent, imagination, and the wearer’s own memories.