Heritage
A house, in its own words
Buse Koseoglu launched Mes Bisous after years of working in the Turkish fragrance scene. The brand name, a playful nod to her own name, means “kiss” in Farsi, a concept that underpins the house’s narrative approach. Early releases such as Oud Hypnotique and Tobacco Flirting With Vanilla arrived in 2022, establishing a portfolio that blends oriental depth with modern twists. In 2023 the brand introduced Balle Rouge, followed by Passion Island and A Wondrous Flight in 2024, expanding its scent library while maintaining a focus on storytelling. The house gained broader exposure at the Esxence trade fair in Milan in 2024, where its distinctive book‑cover boxes were highlighted by fragrance reviewers. A milestone came in May 2025 when Mes Bisous officially opened a boutique within the Scent Library Abu retail concept, marking its first permanent retail presence outside Turkey. The following year the brand released Crumble Me Softly, and in 2026 it announced Out of Reach, demonstrating a steady cadence of new launches. Throughout its growth, Mes Bisous has remained a small, founder‑led operation, emphasizing direct communication with its community of scent enthusiasts. The creative vision of Mes Bisous centers on the language of love and the act of seduction, translating a kiss into olfactory form. The brand treats each fragrance as a vignette that reflects a specific emotional state or personal narrative. This approach encourages wearers to view perfume as a tool for self‑exploration rather than merely a decorative accessory. Mes Bisous values authenticity, opting for transparent ingredient stories and encouraging dialogue about scent memory. The house also embraces a modest scale, allowing rapid iteration and the ability to respond to emerging trends without compromising its core narrative focus. Community feedback, gathered through social platforms and direct inquiries, informs future releases, ensuring that each new scent resonates with the lived experiences of its audience.