The Story
Why it exists.
Sunny Side Up arrived in 2017 as Romano Ricci’s answer to a bright‑minded mood boost. The name evokes the first golden rays that spill over a kitchen counter, a moment when the day feels limitless. Built on Juliette Has a Gun’s “happy therapy” ethos, the scent was meant to lift spirits with a creamy, woody core that feels like a comforting sunrise in a bottle. The launch followed the house’s tradition of playful provocation, using refillable bullet‑style bottles to underline the idea that fragrance can be both fun and purposeful.
If this were a song
Community picks
Dreams
Fleetwood Mac
The Beginning
Sunny Side Up arrived in 2017 as Romano Ricci’s answer to a bright‑minded mood boost. The name evokes the first golden rays that spill over a kitchen counter, a moment when the day feels limitless. Built on Juliette Has a Gun’s “happy therapy” ethos, the scent was meant to lift spirits with a creamy, woody core that feels like a comforting sunrise in a bottle. The launch followed the house’s tradition of playful provocation, using refillable bullet‑style bottles to underline the idea that fragrance can be both fun and purposeful.
At its heart, the composition leans on sandalwood softened by jasmine sambac and a whisper of orris butter, giving the middle a powdery elegance that feels like fresh linens. The top trio, vanilla absolute, amyris and jasmine lactone, creates a sweet‑creamy veil, while the base of ISO‑E‑Super, ambrette and salicylate anchors the scent with a subtle, lingering musk‑wood trail that resists fading.
The Evolution
On skin, the opening bursts with a buttery vanilla hug, instantly brightened by the citrus‑green nuance of amyris and the milky glow of jasmine lactone. Within ten minutes the creamy sandalwood steps forward, blending with jasmine sambac to form a soft, powdery heart that feels like a sun‑warmed blanket. As the perfume settles, ISO‑E‑Super and ambrette emerge, lending a faint, airy musk that stretches the dry‑down into a lingering, warm finish lasting six to eight hours, perfect for a day that drifts into evening.
Cultural Impact
Wearers often describe Sunny Side Up as the scent of a relaxed weekend brunch that carries into a productive workday. Its creamy‑woody vibe attracts those who enjoy a subtle sweet‑vanilla twist without overwhelming projection, positioning it alongside other modern, comfort‑focused fragrances in the niche community.
The House
France · Est. 2005
Paris-based house that weaponizes wit and provocation against the stuffiness of fine fragrance. Founded by Romano Ricci—great-grandson of Nina Ricci—Juliette Has a Gun dresses rebellion in refillable bullets and challenges wearers to question what perfume should smell like. The brand's iconoclastic spirit has built a devoted following among those who want their scent to start conversations.
If this were a song
Community picks
The scent feels like a warm sunrise over a breezy patio, soft, uplifting, with a hint of creamy sweetness. Pair it with mellow, feel‑good tracks that echo its relaxed confidence.
Dreams
Fleetwood Mac
