The Story
Why it exists.
The beginning
Lamure is a word game, and the joke lands on skin. Jehanne Rigaud composed it in 2017, and the name itself cracks open the intention: la mûre, the blackberry, queen of the fruity register. The fruit hits first, bright and almost tactile, the way a just-picked blackberry bursts between your fingers with that cool, sun-warmed flesh and a faint green leafiness clinging to the skin. Blackberry leads the charge, but currant follows close behind, pulling the fruit toward something darker and more brooding. Orange and tangerine work underneath, their zest lifting the heavier notes and keeping the opening from collapsing into syrup. Then the composition pivots.
What makes Lamure interesting is the bet it places on tarragon. An herb that lives closer to savory kitchens than perfume counters, tarragon brings an anise-like coolness that prevents the blackcurrant and benzoin from collapsing into pure sweetness. You smell the licorice facet pulling against the dark fruit, and suddenly the blackberry has texture, almost a leafy edge like brushing against a hedgerow in late summer. Pair that with a benzoin heart carrying its warm resinous pull, and you get a fruit fragrance with structural bones.
The evolution
The opening belongs to blackcurrant and tangerine, bright and almost sharp, like citrus rind under the fruit. The blackberry joins quickly, and for a while the composition is pure fruit, jammy and lush but held in check by the tart snap of currant. Then the tarragon slides in alongside benzoin, and the whole thing shifts into something warmer and more resinous. The orange note cushions the transition, keeping things from going dark too fast, a gentle bridge between the juicy opening and the deeper heart. As the fruit steps back, benzoin's vanilla-leaning warmth takes over carrying the composition forward with a soft, amber-like glow. The musk arrives eventually, settling in close to the skin rather than projecting outward, and that's where Lamure finds its final form: a skin-close, slightly sweet, amber-musky drydown with the faintest herbal memory underneath.
Cultural impact
Lamure was composed by Jehanne Rigaud and released in 2017 as part of a small, focused catalog from the niche house Jehanne Rigaud Parfums. The fragrance occupies a specific corner of the niche landscape, fruit-forward but built with enough resinous and herbal structure to feel considered rather than crowd-pleasing. Collectors drawn to blackcurrant and benzoin pairings find a familiar warmth in Lamure's heart, while the tarragon twist gives it enough personality to stand apart from straightforward fruity orientals.
