Heritage
A house, in its own words
Chasing Scents emerged from the Australian niche fragrance scene as a house dedicated almost exclusively to tea as a perfume material. The founder, who holds a PhD in science, brings a research-oriented approach to fragrance development that distinguishes the house from many indie perfumers who work primarily through traditional aromatic training. She creates her own tea extracts in-house, a process that allows precise control over the botanical materials entering each composition. This scientific background informs the brand's methodical approach to ingredient sourcing and extraction, treating tea varieties as complex botanical materials worthy of rigorous study rather than simple flavour notes. The house operates as an Asian women-owned business, and this background reportedly influences the cultural perspective embedded in the fragrance concepts, which draw inspiration from tea culture and personal relationships. Multiple fragrance releases since 2021 have established the brand's range, including Tea Service, Slow World, Weeping Rose, Rain Tea, Private Teahouse, Bitter Melon Lemon Tea, and Matcha Break. The house maintains independent distribution through its own channels and selected stockists, preserving the small-batch ethos that governs its production scale. The creative vision behind Chasing Scents centers on translating the sensory experience of tea into wearable fragrance form. Rather than creating perfumes that merely reference tea in name or concept, the house builds each composition around actual tea extracts produced through proprietary methods. This approach reflects a broader commitment to botanical authenticity over synthetic convenience. The founder approaches fragrance creation with scientific precision, viewing tea varieties as complex chemical matrices that require careful extraction to capture their nuanced aromatic profiles. The brand's About statement frames the perfumes as personal interpretations of conversations and bonding over tea with loved ones, suggesting that emotional connection underlies the technical work. This dual emphasis on scientific method and personal meaning characterizes the brand's identity, positioning it between laboratory precision and intimate storytelling. The tea focus provides a unifying theme across the fragrance line while allowing substantial variation in style, from the floral restraint of Weeping Rose to the more assertively aromatic Slow World.