Cuore di Fiaba.

Cuore di Fiaba was conceived as a fragrant echo of the Tuscan hills where Bottega Verde first opened its herbal shop in 1972. The name, meaning “heart of a fairy tale,” captures the brand’s wish to turn everyday moments into a sweet, story‑like ritual. Drawing on locally harvested berries and the wildflowers that dot the Val d’Orcia, the perfumer built a bouquet that feels both nostalgic and freshly imagined.

While the top berries, blackberry and blueberry, provide a juicy, slightly tart opening, the heart leans on lily‑of‑the‑valley, jasmine and a touch of acacia, echoing the herb‑laden fields that inspired the house’s early blends. The base of white musk, ambrette seed and amber grounds the scent, recalling the warm amber light that filters through Tuscan stone at dusk.

At first spray, the fragrance bursts with the sweet‑tart scent of ripe blackberries and sun‑ripe blueberries, a playful splash that catches the eye. Within ten minutes the bright fruit softens, giving way to a delicate floral heart where lily‑of‑the‑valley and jasmine mingle with a whisper of acacia, creating a garden‑like calm. As the composition settles after half an hour, the base emerges: a smooth veil of white musk, the subtle grainy sweetness of ambrette seed and a lingering amber glow that clings to skin for the remainder of the day, offering a gentle, lingering warmth that lasts roughly four to six hours.

Cuore di Fiaba arrived at a time when Italian natural‑inspired perfumery was gaining global attention, reinforcing Bottega Verde’s commitment to botanical storytelling. By highlighting locally sourced berries, the scent resonated with consumers seeking authenticity and a connection to Mediterranean flora. Its launch encouraged other brands to explore fruit‑forward compositions without relying on synthetic accords, subtly shifting market trends toward greener ingredient sourcing. Over the years, the fragrance has been featured in seasonal campaigns that celebrate outdoor gatherings, reinforcing cultural moments of spring picnics and summer garden parties.