The Story
Why it exists.
Born from Zimaya’s 2023 debut in the United Arab Emirates, A Fairy Tale was imagined as a scented chapter of a storybook night. The brand, a fresh off‑shoot of Afnan Perfumes under art director Imran Fazlani, wanted a unisex perfume that felt both whimsical and rooted in Arabic tradition. By naming it “A Fairy Tale,” the house signals an enchanting narrative, blending the warmth of rum with the classic cedar of the desert, inviting wearers to step into a fragrant legend.
If this were a song
Community picks
Nightcall
Kavinsky
The Beginning
Born from Zimaya’s 2023 debut in the United Arab Emirates, A Fairy Tale was imagined as a scented chapter of a storybook night. The brand, a fresh off‑shoot of Afnan Perfumes under art director Imran Fazlani, wanted a unisex perfume that felt both whimsical and rooted in Arabic tradition. By naming it “A Fairy Tale,” the house signals an enchanting narrative, blending the warmth of rum with the classic cedar of the desert, inviting wearers to step into a fragrant legend.
The composition’s contrast is its hallmark. A boozy rum top meets crisp Virginia cedar, instantly evoking a tavern’s smoky glow. Dried fruits and nutmeg add a sun‑kissed sweetness, while jasmine lifts the heart with a fleeting floral whisper. The base anchors the tale with earthy patchouli, golden amber, creamy vanilla and soft musk, creating a warm, story‑like finish that feels both exotic and familiar.
The Evolution
The opening bursts with dark rum, the scent of aged barrels, instantly wrapped in the dry, resinous bite of Virginia cedar. Within the first ten minutes the rum settles, allowing the cedar’s woody clarity to shine, while a whisper of dried fruits and nutmeg begins to surface, hinting at a sweet‑spicy heart. By the half‑hour mark, jasmine flutters through, softening the spice and adding a delicate floral veil that balances the richness. As the fragrance moves into its dry‑down, the rum fades into a warm amber glow, and the cedar mellows into a smooth, woody backdrop. Patchouli emerges, grounding the composition with earthy depth, while vanilla and musk blend into a creamy, lingering finish that clings to skin for eight to ten hours, leaving a subtle, inviting trail that whispers long after the night ends.
Cultural Impact
Since its 2023 debut, A Fairy Tale has sparked conversation among scent enthusiasts. Some praise its confident rum‑cedar opening as a fresh take on classic Arabic woods, while others note its resemblance to Kilian’s Straight to Heaven, calling it a respectful homage. Wearers often mention the fragrance’s ability to attract compliments at evening events, and its warm, sweet‑spicy profile makes it a go‑to for cooler months. The blend of familiar Middle Eastern accords with a Western boozy twist positions it as a bridge between traditions.
The House
United Arab Emirates · Est. 2023
Zimaya is a UAE-based fragrance house operating as a sub-brand of Afnan Perfumes. Founded in 2023 by Imran Fazlani, who serves as art director for the parent company, Zimaya specializes in Arabic perfumes that blend traditional Middle Eastern perfumery with contemporary accessibility. The brand debuted at Beautyworld Middle East 2023, occupying significant space on the Afnan stand. With a catalog exceeding 100 perfumes, Zimaya offers compositions spanning deep ouds, orientals, florals, woody, and gourmand profiles for men and women. The brand's portfolio includes collections such as Sharaf, Tiramisu, Mazaaj, Daiman, Infrad, Siada, Charisma, and Abadi.
If this were a song
Community picks
Like a smoky jazz bar at midnight, the scent hums with rum‑laden brass, cedar’s steady rhythm, and a warm, lingering bass of vanilla and musk. Kavinsky’s Nightcall captures that electric, nostalgic pulse.
Nightcall
Kavinsky




















