Fruity Lips.

In 2025 Jacques Huclier teamed up with Boy Smells to bottle the feeling of a first kiss that tastes like fresh fruit. The house, founded in 2015 as a queer‑owned candle maker, had already shifted to skin‑friendly scents, so the new unisex perfume needed a name that felt as playful and inclusive as its lineage. Fruity Lips was conceived as a cheeky nod to that gender‑free language, capturing the bright optimism of a summer romance while staying true to the brand’s candle‑to‑skin evolution.

The composition leans on a single, vivid raspberry top that instantly grabs attention, then softens into a cherry blossom heart that adds a whisper of springtime petals. The base anchors the sweetness with butter and chocolate, creating a lactonic, gourmand finish that feels like a dessert you could wear. This contrast of sharp fruit and creamy depth mirrors Boy Smells’ habit of pairing bold, unexpected elements with comforting familiarity, making the fragrance both daring and approachable.

The opening erupts with a bright raspberry pop that feels like a bite of sun‑kissed berries, lingering for the first ten minutes before the initial sharpness mellows. As the heart unfolds, cherry blossom notes drift in, softening the edge and adding a delicate floral veil that bridges the fruit to the gourmand base. Around the half‑hour mark, the buttery, chocolatey drydown settles, wrapping the skin in a creamy, slightly sweet cocoon that persists for four to six hours. The scent’s arc moves from playful zing to comforting indulgence, leaving a subtle, lingering sweetness that whispers long after the day ends.

Since its 2025 debut, Fruity Lips has sparked conversation among Boy Smells fans for its unapologetically sweet profile. Wearers often cite the fragrance as a playful expression of gender‑free scenting, fitting the brand’s queer‑owned ethos while standing out in a market that leans toward minimalist woods. Its bright fruit‑gourmand blend makes it a go‑to for those seeking a scent that feels both nostalgic and modern.