29 Itabaia.

Pierre Guillaume dreamed of a scent that could capture the kinetic energy of Capoeira, the Afro‑Brazilian dance that turns a beach into a moving canvas. In 2021 he named the perfume after Itabaí, a coastal town where warriors spin under the sun, their bodies tracing arcs of light and shadow. The brief, portable bottle was meant to bottle that solar ballet, letting the wearer feel the rhythm of a Brazilian sunset wherever they go.

Instead of a typical citrus‑only summer spray, Guillaume layered a hemp accord beneath the fruit, creating what the house calls a “hesperidic heat.” The green, slightly smoky hemp sits beside mimosa’s soft yellow bloom and hibiscus seed’s bright petal, while vanilla grounds the composition, giving it a warm, lingering finish that defies the fleeting nature of most citrus flanks.

The opening erupts with a bright citrus trio, bergamot, lemon, grapefruit, punctuated by pineapple leaf’s sharp green snap and the juicy tang of passion fruit. For the first ten minutes the air feels like a tropical market, then the unexpected hemp note drifts in, adding a dry, earthy whisper that steadies the sparkle. As the heart settles around minute fifteen, mimosa’s honeyed yellow flowers and hibiscus seed’s slightly tart bloom mingle, giving the fragrance a soft, sun‑warmed floral cushion. By the half‑hour mark the citrus fades, leaving the hemp as a quiet backbone while the vanilla begins to melt in, softening the edge with creamy sweetness. The drydown lingers for six to eight hours, the vanilla lingering on skin like a warm blanket, the hemp lingering just enough to remind you of the original spark. Moderate sillage keeps the scent intimate, making it a private tropical secret that stays with you through a full workday.

Since its 2021 debut, 29 Itabaia has sparked conversation for daring the inclusion of hemp in a bright citrus composition, earning it a niche following among those who appreciate experimental ‘hesperimental’ scents. Wearers often cite its ability to feel both sunny and grounded, positioning it as a talk‑worthy choice in indie fragrance circles.