Heritage
A house, in its own words
The original Ybry was founded in 1925 by Simon Jaroslawski, who established the house at 6 rue Ybry in Neuilly-sur-Seine, on the western edge of Paris. Jaroslawski was a jeweler by trade, and the maison became known for pairing fine perfumery with decorative crystal flacons, a detail that set it apart from conventional perfume producers of the interwar period. A separate account, published by 4D Outfitters, attributes the founding to a jeweler named Ybrant de Laage, though Jaroslawski is the name confirmed across multiple independent references, including fragrance databases and archival auction listings. Ybry's early catalogue included fragrances such as Les Bourgeons (The Buds), produced in small crystal flacons of around 15 ml that now appear periodically on the vintage collectibles market. The house entered liquidation in 1932, a casualty of the economic devastation that followed the 1929 crash. For nearly a century the name sat dormant, known mainly to collectors of Art Deco-era vanity pieces and antique crystal. That changed in 2025, when the brand was revived and presented to the international press and buyers at the TFWA (Tax Free World Association) exhibition in Cannes. The relaunch was framed explicitly as a centenary return, a resurrection of a 1925 house rather than a new venture borrowing an old name. The original rue Ybry address in Neuilly remains the most cited geographic anchor for the maison's early identity. Ybry's creative vision rests on a single, recurring motif: the parallel between precious stones and precious scent. Each fragrance in the 2025 collection takes its name from a gemstone, Ambre for amber, Rubis for ruby, Amethyste for amethyst, and so on, and the compositions are built to evoke the visual and tactile qualities of those materials rather than to literalize them. This gemstone-first approach is a direct inheritance from Jaroslawski's dual identity as jeweler and perfumer, a combination that the modern house treats as its founding principle. The brand also positions itself within the lineage of French Art Deco luxury, an aesthetic that prized geometric clarity, mirrored surfaces, and ornamental precision. Rather than chasing seasonal trends or crowd-sourced note profiles, Ybry's stated approach is curation of a small, thematically unified wardrobe of scents, where each bottle belongs to a coherent collection rather than standing alone. The house describes its work as a resurrection of heritage, an explicit acknowledgment that the creative brief is filtered through a century of distance. That framing gives the modern house permission to reinterpret rather than replicate, updating the founder's jeweler-perfumer sensibility for a contemporary niche audience while preserving the thematic spine of stone, crystal, and light.