The Story
Why it exists.
The beginning
Viktor&Rolf begin each fragrance with a name, something that must itself smell, in their words. Good Fortune emerged from the Spiritual Glamour Haute Couture Collection, a line built around the idea that destiny is not chance but choice. The designers translated that philosophy into an olfactive manifesto: a fragrance that embodies self-potentialization rather than passive luck. Created by perfumers Nicolas Beaulieu and Anne Flipo, Good Fortune was conceived as more than a scent, it was conceived as a statement. The name came first, as it always does, and the rest followed from there.
Fennel and gentian co-distilled as a top note is an unusual structural choice. Most white florals open with citrus or green apple, something bright and expected. Here, the fennel brings an aromatic, almost medicinal coolness, while gentian adds a bitter, mineral depth. The combination creates an opening that is neither sweet nor floral, which is precisely the point. The jasmine superinfusion in the heart uses a concentrated extraction technique that gives the floral more body than a standard jasmine absolute, creating a velvety, enveloping warmth without indolic sharpness.
The evolution
Fennel arrives first, cool and herbal. A sharp green that feels almost medicinal before it settles. Gentian follows, bitter and mineral, creating a top register that is unlike the sweet florals it competes against. The combination is magnetic, something that pulls you in rather than announcing itself. Within the first 30 minutes, the fennel softens and the jasmine begins to bloom. Not dramatically, more like warmth spreading through fabric. The jasmine superinfusion brings velvety, solar floralcy that pushes the green notes into the background, though the faintest aniseed memory of the fennel lingers underneath, a reminder of what came before. By the three-hour mark, the jasmine begins to recede and the bourbon vanilla takes over. Creamy, warm, quietly sweet. The floral becomes a whisper and the vanilla becomes the story. On most skin types, the drydown holds for the rest of the workday, an intimate close that lingers through the evening.
Cultural impact
The campaign face is FKA twigs, an artist whose own work lives at the intersection of spirituality and physicality, appropriate for a fragrance built around self-potentialization. Good Fortune sits slightly outside the typical sweet-floral category because of its fennel-gentian opening, which creates a talking point before the jasmine-vanilla core takes over. Community opinion is divided on whether the name matches the scent, but the fragrance has carved a space for itself among those who want something with more structure than the average white floral. It asks something of the wearer, and rewards those who give it.
