The Story
Why it exists.
The beginning
107 This Is Enthusiasm arrived in 2019 as part of Stradivarius's numbered series of fragrances. The brand treats scent like an accessory, something you change with the outfit rather than commit to for life. This particular number leans into a straightforward citrus-floral-powder structure: bergamot to open, violet at the center, tonka bean underneath. No fireworks, no conceptual backstory, no perfumer credit attached. Just a clean composition built around three notes that each carry their own weight. The bergamot hits first with that cold, bright sparkle, the kind of citrus that feels rindy and green rather than sweet. Violet arrives at the heart and folds the whole thing into a powdery softness, the way iris or violet petals might smell pressed between pages of an old book.
The numbered series format at Stradivarius treats each release like a chapter in a private sketchbook, and 107 This Is Entusiasam holds a quiet place within that lineup. The bergamot was chosen to lead, but the violet heart reads as the structural anchor of the composition. A powdery violet-tonka finish lands in territory that feels softer and more intimate, the kind of blend that sits close to the collarbone rather than filling a room. Bergamot opens with that sharp citrus snap, almost medicinal in its brightness, before violet takes the wheel and pulls the temperature down.
The evolution
The first ten minutes are almost all bergamot, sharp and clean in the way a cold glass of something with ice is clean. The citrus reads rindy and slightly bitter, the bright peel rather than the sweet juice, and there's a faintly soapy edge underneath that keeps it from feeling one-note. Then violet takes over, and the composition softens into something powdery and a little sweet, like makeup on warm skin. That violet stage carries a cosmetic almond-like softness, the powdery impression of face powder dusted across a vanity. The shift from citrus to floral happens fast, within about twenty minutes, and you can almost feel the cold snap of bergamot retreating as the violet settles into place. After the first hour, tonka bean settles underneath everything, and the scent reads warmer, almost vanillic without ever crossing into full gourmand territory.
Cultural impact
107 This Is Enthusiasm sits in conversation with a broader wave of accessible fragrances borrowing from classic perfumery vocabulary without the heritage pricing. The numbered catalog format keeps the launch language consistent across the line, and this particular entry leans into a violet-tonka combination that has long been explored in both indie and established houses. Powdery violets carry their own nostalgic weight in fragrance culture, calling back to mid-century floral aldehydes and the softer side of vintage perfumery.
