Heritage
A house, in its own words
Sileno Cheloni’s history begins away from Florence, at an ashram in Cyprus. Interviews describe this period as the point where his path into perfumery took on a spiritual dimension, shaped by lessons received from a Sufi master. After returning to Florence, he established Aquaflor Firenze, a name also used in independent profiles of his career. He subsequently developed his own atelier and Profumoir, a fragrance environment located in San Niccolò, a historic quarter of Florence. The Profumoir concept expands the role of a perfume house through an olfactory library, educational encounters, and fragrance-layering sessions. One documented workshop lasts approximately 90 minutes and traces the history of artistic perfumery, from its origins to more contemporary questions surrounding the craft. The later collaboration with Scent Company introduced Cheloni as the founder of that house while also highlighting his role as a perfumer and olfactory expert. Across these phases, the brand has moved from a personal practice rooted in spiritual learning toward a broader Florence-based platform for niche fragrance, customization, and perfume culture. The house’s catalog includes compositions recorded for both 2024 and an earlier release, Sangue Blu in 2019. Cheloni approaches perfume as a meeting point between material, memory, and personal interpretation. His training at a Sufi master’s ashram in Cyprus provided the foundation for a contemplative view of olfaction, one that treats fragrance as more than decoration. That outlook continues to shape his Florence atelier and Profumoir, where the emphasis falls on artistic perfumery and the discovery of how individual notes interact. The Olfactory Library offers a structured way to explore this idea, presenting perfume through the lens of layering and encouraging wearers to compose their own scent relationships. His bespoke practice reinforces the same principle. Rather than presenting one universal idea of taste, Cheloni works with raw materials and essences to create compositions suited to an individual client. The brand language also draws on the image of the perfumer-explorer, suggesting curiosity, movement through different aromatic territories, and close attention to natural ingredients. Profumoir makes that exploratory approach public through workshops, historical sessions, and guided encounters with the craft. The central philosophy is therefore relational: a fragrance gains meaning through its materials, its context, and the way someone chooses to inhabit it.