Heritage
A house, in its own words
Sergey Gubanov launched his perfume project in 2015, positioning it as a creative outlet alongside his work as a Russian stage and screen actor. The earliest documented releases, Sergey Gubanov For Him and Sergey Gubanov For Her, appeared that same year and established the dual-track structure that would define the brand. In 2016 the catalogue expanded rapidly, with nearly a dozen new compositions arriving in quick succession, including the conceptual Play, Rich, Romanof, Start, Costume, Rain, and Heart. That same year the brand ventured into collaboration, partnering with Russian recording artist Mitya Fomin to create Sooka. By this point the house, operating under the EAU4U banner, had built a catalogue of roughly fifteen scents. A boutique hospitality commission followed, with a limited-edition fragrance titled Juventus developed for the Noorus SPA Hotel in Estonia, featuring grapefruit, blackcurrant, and passion fruit at the opening and a musk drydown. The brand later broadened beyond bottled fragrance into scented candles, extending the same olfactive world into the home. Parfumo's directory traces the house's earliest activity to 2008, though its commercial perfume output is concentrated in the 2015 to 2016 window, making it a brief but prolific chapter in recent Russian niche perfumery. The house frames perfume as a continuation of theatrical performance, a way for its founder to explore character and emotion outside the stage. According to the brand's own positioning, Sergey Gubanov seeks to unite theatrical expression with the sophistication of perfume composition, treating each scent as a small drama with its own arc, costuming, and atmosphere. The catalogue reflects this sensibility in its titles: Play suggests a narrative opening, Costume implies dressing a character, Heart points inward to sentiment, while Romanof and Rain evoke specific imagery. Collaboration is part of the methodology as well, as seen in the 2016 partnership with musician Mitya Fomin on Sooka, which treats fragrance as a shared artistic language between disciplines. The line between masculine and feminine presentation is deliberately blurred, with both For Him and For Her compositions sharing stylistic ground with the more abstract, ungendered titles in the range.