The Story
Why it exists.
The beginning
BSX, short for Boost Smell Xperience, arrived in 2019 from Optico Profumo, the Italian fragrance house. It wasn't designed to be worn alone in the traditional sense. It was designed to be the thing you put underneath. Nicola Bianchi, the perfumer behind the formula, built the entire composition around a single synthetic material: Amber Xtreme, a molecule Optico just made the whole show. The fragrance lives or dies on how this one ingredient behaves, how it amplifies, how it radiates, how it clings to skin and fabric. There's no supporting cast to hide behind. No traditional pyramid of top, heart, and base notes softening the experience. Just one molecule, presented straight, and an invitation to smell what usually stays invisible in the background of everything else you spray.
Amber Xtreme behaves less like a note and more like a lighting rig. It doesn't add a recognizable scent so much as it amplifies everything it touches, lifting projection, extending longevity, and creating a warm, woody radiance that makes adjacent ingredients read more vivid. It spread through mainstream perfumery because it solves a common problem. BSX takes that industrial tool and isolates it. The result is a fragrance that smells like the underside of every perfume you've ever loved, that base layer you never quite catch but always sense, lifted up and presented without apology.
The evolution
There's no real opening, heart, and base structure here because the composition is essentially one material. What changes is how your nose registers it. The first thirty seconds read almost sharp, with a dry woody brightness that borders on metallic. Then the warmth builds. That signature Amber Xtreme glow takes over, a smooth, ambered woodiness that feels both synthetic and strangely comforting. It doesn't morph into anything else, but it does deepen. The projection pulls closer over the first hour, settling into a skin-level hum that stays audible long into the evening. On fabric the next morning: still there, quieter, a warm woody whisper that smells like the ghost of whatever you layered it with.
Cultural impact
BSX sits in an unusual corner of the fragrance world: a perfume built around a synthetic molecule that's normally used as invisible scaffolding. Wearing it solo is a statement of intent, a declaration that you know exactly what's in the bottle and you want to experience it without mediation. Wearing it under another fragrance is the more common move, and the move it was designed for, a way to tune the layers beneath your main scent without adding a new visible note. Either way, it asks the wearer to think about perfume differently.
The House
Optico ProfumoOptico Profumo is an Italian fragrance house founded by the father-and-son duo Renato and Simone Bongiorno. The house creates perfumes organized around destinations and landscapes, with each release capturing the character of a specific place. Their portfolio includes entries named after locations such as Malabar (2018), Brazil (2023), Italy (2016), Reunion (2016), Gabon (2018), Sri Lanka (2016), Costa Rica (2016), and BSX (2019). The brand operates within the tradition of Italian craftsmanship, with the Bongiorno family's accumulated experience in perfumery underpinning each creation. Optico Profumo's approach emphasizes attention to detail, quality raw materials, and refined presentation, drawing on what sources describe as years of industry experience.
The Creator
Nicola BianchiBianchi favors clean structures built around a single focal ingredient, often a rare botanical or a refined synthetic accord. He layers supporting notes with surgical precision, avoiding clutter.





































