Heritage
A house, in its own words
The precise founding year of My Perfumes Factory remains inconsistently documented across available sources, with some commercial databases suggesting 2025 as an initial entry point, while the brand's operational presence and named fragrance releases indicate an earlier emergence. What can be established with greater confidence is that MPF emerged from the broader growth of Dubai-based fragrance manufacturing during a period when the UAE consolidated its role as a global hub for both producing and distributing scented products. Unlike heritage European houses that trace lineage through perfumer dynasties, MPF represents a newer generation of fragrance brands native to the Gulf region, drawing on established Arabian traditions of oud and attar craftsmanship while orienting their scent development toward Western taste preferences. The brands Zamoori and similar fragrance directories identify MPF as a specialist in Western-inspired scent profiles manufactured within the UAE, suggesting a deliberate strategy to serve the sizable market of consumers who appreciate Western designer and niche fragrances but seek alternatives at different price points. This positioning places MPF within a distinct category, neither purely traditional Arabian perfumery nor an attempt to compete directly with European heritage houses. The brand's growth has occurred primarily through online retail channels and social media visibility, particularly on platforms like TikTok where fragrance enthusiasts discuss and compare specific releases. MPF operates with an avowedly accessible philosophy, positioning itself as a provider of quality fragrance experiences at democratic price points. The brand reportedly embraces the concept of scent democratisation, arguing that the emotional and sensory pleasure of wearing a well-crafted fragrance should not be restricted by prohibitive pricing. Rather than pursuing individual perfumer attribution or emphasising the auteur model prevalent in niche perfumery, MPF focuses on producing reliable, broadly appealing scent interpretations that satisfy consumers familiar with Western fragrance culture. The stated approach involves studying established fragrance profiles and creating alternatives that capture comparable mood, projection characteristics, and lasting power without direct replication. This methodology aligns MPF with a philosophy of inclusivity and breadth over exclusivity, choosing to serve a wide audience rather than cultivating a rarefied collector audience. The brand appears to value practical wearability and mass accessibility above artifice or prestige signalling, reflecting a commercial philosophy rooted in the UAE's position as a crossroads of global fragrance traditions.