Heritage
A house, in its own words
Marc Gebauer launched his eponymous line in early 2021 after years of curating luxury accessories and building a network of perfumers across Europe and the United States. The first public offering, By Appointment, arrived that spring and set a tone of exclusivity paired with a willingness to experiment. Later in 2021, the brand released Orange Flamingo, a citrus‑forward composition that signaled a shift toward vibrant, story‑centric creations. 2022 saw the introduction of Arabian King, a nod to Middle‑Eastern spice traditions rendered with German precision. In 2024 the house partnered with the niche label OLAKALA for Cococaine, a daring blend that merged Gebauer’s signature amber base with OLAKALA’s avant‑garde approach. The following year the brand expanded its narrative scope with Sunset Echo, Raspberry Dictator and Arabian Cherry, each framed as a chapter in a larger olfactory novel. By 2026 the line had grown to include more than a dozen scents, all produced in limited batches that emphasize artisanal quality over mass distribution. Throughout its first five years the house has remained rooted in Berlin’s design ethos while drawing inspiration from the founder’s global travels, particularly his time spent in Las Vegas, where a private fragrance library fuels ongoing experimentation. The house positions scent as a personal archive rather than a fleeting fashion statement. Marc Gebauer describes his work as an invitation to "live the perfume 24/7," encouraging wearers to let a fragrance shape daily moments. The brand’s creative process starts with a narrative seed – a memory, a place, or a cultural reference – which is then translated into a scent brief shared with collaborating perfumers. Transparency and responsibility guide ingredient choices; the house prioritizes sustainably harvested amber, ethically sourced citrus oils and traceable spice extracts. A portion of each sale is earmarked for education and clean‑water projects, reflecting Gebauer’s belief that luxury should generate social benefit. Collaboration sits at the core of the philosophy, as seen in the 2024 OLAKALA partnership, which merged two distinct creative vocabularies into a single bottle. The result is a collection that feels both intimate and expansive, inviting collectors to build a personal scent library that mirrors their own journeys.