The Heritage
The Story of Twenty4Tim
Twenty4Tim blends heritage with a fresh, inclusive outlook, turning the act of scent‑making into a conversation about culture and craft. From a modest workshop that once supplied The Body Shop to a global platform that celebrates black perfumers, the house invites collectors to experience perfume with purpose and style.
Heritage
Twenty4Tim traces its roots to a small workshop in the 1970s, where a single artisan hand‑blended fragrances for The Body Shop. That early commitment to natural ingredients and meticulous mixing set a tone of authenticity that still guides the house. Over the decades the brand expanded beyond its British origins, opening a modest studio in Hamburg and gradually building a network of collaborators across continents. In 2023 the house announced its first public launch, unveiling “SHINY FACETS” – a luminous scent created in partnership with the niche lab Scentmate at the GLOW Premium Event in Hamburg on May 5. The launch was followed by a press release on May 11, positioning the fragrance as a statement of modern elegance and inclusive creativity. Around the same period, Twenty4Tim began curating a collection that exclusively showcases works by Black perfumers, a move highlighted on its Instagram feed where names such as Zernel Gilly and the House of Ira were featured. The brand’s internal narrative also grew, as a team of passionate scent lovers – Tim, Leni, Daniel, Jennifer, Alina, Alfonso, Marie, Natalia and Susanne – stepped into public view through a LinkedIn post describing the collaborative spirit behind the label. Each milestone reflects a deliberate shift from a humble supplier to a global platform that values representation, craftsmanship and a forward‑looking aesthetic.
Craftsmanship
At the core of Twenty4Tim’s process lies a hands‑on approach that echoes the founder’s original workshop. Raw materials arrive in small batches, allowing the team to assess quality before any blending begins. The house favors natural absolutes and responsibly farmed synthetics, combining them in glass vessels where temperature and humidity are strictly monitored. Each formula undergoes multiple stages of maceration, during which the perfumer revisits the mixture daily, noting subtle shifts in character. Once the scent reaches its intended balance, it is transferred to a stainless‑steel press for precise dosing, then poured into the signature bottle under low‑light conditions to protect volatile notes. The collaboration with Scentmate for “SHINY FACETS” introduced a micro‑encapsulation technique that traps bright citrus sparks, releasing them gradually as the skin warms. Throughout production, the brand records every batch in a digital ledger, ensuring traceability from seed to spray. This transparent workflow not only guarantees consistency but also honors the artisans who contributed each ingredient.
Design Language
Visually, Twenty4Tim adopts a sleek, understated language that mirrors its minimalist scent philosophy. Bottles are cut from clear, high‑grade glass with a thin, matte black cap that catches the light without overwhelming the form. The label features a simple sans‑serif typeface, the brand name rendered in all‑caps, allowing the fragrance name to appear as a subtle accent. Packaging boxes use recycled kraft paper, stamped with a single metallic line that echoes the brand’s name, reinforcing a sense of quiet confidence. Color palettes stay within muted earth tones—soft greys, warm beiges and occasional muted teal—creating a cohesive shelf presence that feels both modern and timeless. In promotional imagery, the house favors natural backdrops, such as sun‑lit studios or urban rooftops, positioning the perfume as an accessory for everyday moments rather than a theatrical spectacle.
Philosophy
Twenty4Tim believes that perfume should speak as clearly as a conversation between friends. Its creative vision places cultural diversity at the heart of every bottle, insisting that scent can amplify voices that have long been under‑represented in the industry. By spotlighting Black perfumers, the house challenges conventional narratives and invites collectors to explore perspectives that differ from mainstream trends. The brand also embraces a minimalist aesthetic, preferring clean lines and subtle colour palettes that let the fragrance itself take centre stage. Rather than chasing fleeting trends, Twenty4Tim pursues timeless ideas rooted in personal memory and shared experience, encouraging wearers to connect with both the scent and the story behind it. The house treats each launch as a collaborative workshop, where the perfumer, the designer and the brand strategist meet over a table of raw materials, notes and sketches, ensuring that every accord reflects a collective intention rather than a single ego. Sustainability informs the philosophy as well; ingredients are sourced from partners who practice ethical harvesting, and packaging is designed for reuse or responsible recycling.
Key Milestones
1970s
Workshop begins, hand‑blending fragrances for The Body Shop.
2023-05-05
Debut of “SHINY FACETS” with Scentmate at the GLOW Premium Event in Hamburg.
2023-05-11
Press release announces the launch of “SHINY FACETS.”
2023
Instagram campaign highlights Black perfumers, featuring Zernel Gilly and House of Ira.
2023
LinkedIn post introduces core team: Tim, Leni, Daniel, Jennifer, Alina, Alfonso, Marie, Natalia, Susanne.
At a Glance
Brand profile snapshot
Origin
Germany
Collection
1
Fragrances released
Avg Rating
5.0
Community sentiment