Heritage
A house, in its own words
Twenty4Tim traces its roots to a small workshop in the 1970s, where a single artisan hand‑blended fragrances for The Body Shop. That early commitment to natural ingredients and meticulous mixing set a tone of authenticity that still guides the house. Over the decades the brand expanded beyond its British origins, opening a modest studio in Hamburg and gradually building a network of collaborators across continents. In 2023 the house announced its first public launch, unveiling “SHINY FACETS” – a luminous scent created in partnership with the niche lab Scentmate at the GLOW Premium Event in Hamburg on May 5. The launch was followed by a press release on May 11, positioning the fragrance as a statement of modern elegance and inclusive creativity. Around the same period, Twenty4Tim began curating a collection that exclusively showcases works by Black perfumers, a move highlighted on its Instagram feed where names such as Zernel Gilly and the House of Ira were featured. The brand’s internal narrative also grew, as a team of passionate scent lovers – Tim, Leni, Daniel, Jennifer, Alina, Alfonso, Marie, Natalia and Susanne – stepped into public view through a LinkedIn post describing the collaborative spirit behind the label. Each milestone reflects a deliberate shift from a humble supplier to a global platform that values representation, craftsmanship and a forward‑looking aesthetic. Twenty4Tim believes that perfume should speak as clearly as a conversation between friends. Its creative vision places cultural diversity at the heart of every bottle, insisting that scent can amplify voices that have long been under‑represented in the industry. By spotlighting Black perfumers, the house challenges conventional narratives and invites collectors to explore perspectives that differ from mainstream trends. The brand also embraces a minimalist aesthetic, preferring clean lines and subtle colour palettes that let the fragrance itself take centre stage. Rather than chasing fleeting trends, Twenty4Tim pursues timeless ideas rooted in personal memory and shared experience, encouraging wearers to connect with both the scent and the story behind it. The house treats each launch as a collaborative workshop, where the perfumer, the designer and the brand strategist meet over a table of raw materials, notes and sketches, ensuring that every accord reflects a collective intention rather than a single ego. Sustainability informs the philosophy as well; ingredients are sourced from partners who practice ethical harvesting, and packaging is designed for reuse or responsible recycling.