Heritage
A house, in its own words
The story of Jorum Studio begins in 2010, when Scottish perfumer Euan McCall set up Jorum Laboratories as a contract formulation house. Over the next decade the lab supplied raw perfume oils to several well‑known brands, honing a reputation for precise blending and transparent sourcing. In 2019 McCall and his partner launched Jorum Studio as an independent label, moving production into a dedicated workshop on Saint Stephen Street, Edinburgh. The first retail space opened the same year, allowing customers to sample the new range in a setting that mirrors the brand’s emphasis on scent‑informed environments. By 2022 the label expanded to London, opening a shop at 2 Marylebone Street that mirrors the Edinburgh space in layout and philosophy. Throughout its growth, Jorum Studio has kept all formulation and bottling in‑house, a practice that remains unusual among niche houses that often outsource production. Milestones include the debut of the Psychoterratica trilogy in 2019, a series that explores the psychological impact of scent, and the 2024 launch of Monolith, a single‑note composition that highlights the brand’s willingness to experiment with minimalist structures. The 2026 releases Tessarae and Aiton’s Bloom demonstrate a continued commitment to fresh narratives, each tied to a specific place or memory. The brand’s trajectory reflects a steady, craft‑first approach rather than rapid scaling, preserving a sense of intimacy that resonates with collectors and casual fans alike. Jorum Studio frames fragrance as a contemporary fantasy rooted in daily life. The brand’s statements describe a desire to extend scent beyond geography into attitude, humour and culture, creating pieces that feel both grounded and irreverent. This outlook translates into a creative process that starts with a personal story or a natural observation, then translates that narrative into a scent language that can be worn or experienced in a room. The founders stress that perfume should be expressive, not prescriptive, allowing the wearer to project their own mood onto the composition. Sustainability also informs the philosophy; the studio sources botanical ingredients from European growers that practice low‑impact agriculture and prioritises recyclable packaging. Rather than chasing trends, the team pursues a poetic dialogue between scent and space, a concept highlighted in collaborations such as the Klein House project, where fragrance and interior design inform each other. The overall vision positions perfume as a tool for personal storytelling, anchored in the raw beauty of nature and the playful side of everyday moments.