Heritage
A house, in its own words
Ignacio Figueras, known professionally as Nacho Figueras, built his public profile as one of the worlds most recognizable polo players before entering the fragrance space. Born in Buenos Aires, Figueras spent decades competing at the highest levels of professional polo, which brought him into contact with elite social circles across multiple continents. His connection to Prince Harry developed through their shared involvement in polo and charitable work, particularly Sentebale, which Harry co-founded with Prince Seeiso of Lesotho in 2006 to support children affected by HIV/AIDS in Southern Africa. This partnership shaped the commercial launch of the fragrance line in 2019. The decision to create a fragrance collection reportedly grew from Figueras appreciation for scent as a personal expression, combined with his extensive travel experiences. Rather than building a traditional fashion house, Figueras positioned the collection as a direct extension of his personal narrative, with each scent representing a specific place that held meaning in his life. Bergdorf Goodman secured exclusive launch rights for the debut, placing the collection within a luxury retail context without requiring Figueras to establish standalone brand infrastructure. The six-scents-in-one-year approach represented an unusual launch strategy, with all fragrances arriving simultaneously rather than as seasonal extensions. The Ignacio Figueras collection operates on a principle of location storytelling, translating geographic and emotional memories into olfactory form. Each fragrance draws directly from Figueras travels, aiming to capture the sensory impression of specific destinations rather than adhering to conventional fragrance family classifications. The brand emphasizes balance between presence and wearability, acknowledging that memorable scents often fail as daily wear options. This tension defines the collections creative approach: compositions register clearly without overwhelming their surroundings. The decision to create unisex fragrances across the entire line reflects a broader philosophy about scent transcendence. Rather than designing for a specific gender demographic, the brand treats each location as a sensory concept that belongs to anyone who has visited or aspires to visit. Carlos Benaïm serves as the primary creative collaborator, bringing structural discipline to Figueras conceptual direction. The brief reportedly centered on authenticity: each scent should feel true to its named place rather than conforming to marketing expectations about what destination-inspired fragrances should smell like. This approach leaves considerable interpretive latitude, as neither Figueras nor the brand defines what Buenos Aires or Dubai must smell like. The fragrance wearer constructs that meaning through personal association.