The Story
Why it exists.
The beginning
The Van Gogh Museum in Amsterdam became the unlikely starting point. Not a tribute you admire from a distance. Something that belongs to you. The collaboration brought together the museum's archive and a vision for translating visual art into something you carry on skin. The resulting fragrance captures spring energy through soft almond blossom, brightened by green tea and grounded by creamy vanilla. Each note interacts with the next, creating a scent that evolves from the first spray through the dry-down, settling into something intimate and wearable.
The structure here is deceptively simple, vanilla anchors almost every phase, but the green tea threaded through the composition keeps it from ever settling into heaviness. Matcha green tea, specifically. The slightly astringent, vegetal quality of matcha adds an aromatic counterpoint that most vanilla fragrances skip entirely. It's the kind of choice that reveals how carefully this was built: nothing fights the sweetness, it simply gets redirected. Tonka bean absolute adds that powdery, slightly coumarin richness that makes the drydown feel resolved rather than faded.
The evolution
It opens bright. Passion fruit, mandarin, a quick burst of tropical that announces itself without demanding attention. For the first twenty minutes, there's a real energy to it, citrus and fruit working in tandem. Then it settles. The passion fruit recedes, the green tea emerges as a cool, slightly bitter counterpoint to the rising vanilla. Apple blossom arrives quietly, lending a dewy floral quality that feels soft rather than girlish. By hour three, the composition has shifted entirely. The green tea remains, but sandalwood is now the dominant structural note, wrapping the vanilla and tonka bean in something warm and slightly woody. The heliotrope adds that characteristic powdery softness, this is where the scent becomes intimate, skin-close, the kind of fragrance someone notices only when they're close enough to hug. It holds there for hours. By hour six, it's a whisper of vanilla and sandalwood, warm and resolved, the kind of drydown that makes you want to reapply just to experience the opening again.
Cultural impact
The collaboration with the Van Gogh Museum gives this fragrance a distinct position within the Floral Street range. The vanilla-green tea pairing stands out from typical fragrance fare, offering something that feels more intentional than predictable. Musk and cherry blossom create a delicate powdery foundation that adds depth and complexity. Performance outpaces what the approachable price point might suggest, revealing complexity that rewards attention. The overall effect is a fragrance that feels both artistic and accessible, translating gallery inspiration into a wearable experience you carry on skin.
The House
Floral StreetFloral Street is a London-based independent fragrance brand founded by Michelle Feeney in November 2017. After holding senior roles at Procter & Gamble, Stila, and serving as global president of Mac Cosmetics under the Estée Lauder Companies, Feeney launched Floral Street to create fragrances that distil the energy of London into wearable scents. The brand centres on floral compositions with contemporary, easy-wearing appeal, designed to capture distinct moods and urban moments rather than traditional perfumery conventions. Floral Street positions itself as a clean fragrance house, formulating without parabens or sulphates, and maintains a vegan approach across its collection. Sustainability informs its packaging, with aluminium bottles made from 100% recycled material. The brand has built a following around accessible, joy-forward scents that feel modern and distinctly British. Key fragrances include Wonderland Peony (2017), Arizona Bloom (2020), Sunflower Pop (2021), and Sweet Almond Blossom (2023), alongside body, bath, and home collections. Fragrances are created by perfumer Jérôme Épinette.
The Creator
Jérôme EpinetteEpinette's style can be described as modern and sophisticated, with a focus on natural ingredients and clean lines. He has a knack for creating fragrances that are both wearable and interesting, often incorporating unexpected elements to add depth and complexity.
