Kateryna Vel'menko
Kateryna Vel'menko built her creative foundation in Ukraine before stepping into the world of fragrance. Her journey took her into the role of founder and perfumer, and in 2024 she launched KV by Kateryna Vel'menko from Italy. She brought her background as an artist to the art of perfume, treating scent as a sensory language that speaks without words. Kateryna takes an active role in composition while also partnering with skilled perfumers, creating a brand defined by modern sensibility and creative confidence. Her 11 debut fragrances arrived all at once, announcing a voice that feels both fresh and assured in the niche fragrance world.
The hits
Notable creations
The signature
How Kateryna composes
The KV signature leans toward bright, modern compositions with a playful edge. Kateryna blends juicy tropical fruits like passion fruit and mango with florals including magnolia and geranium bourbon, grounding them in creamy sandalwood and soft musk. She works comfortably with gourmand notes, as shown in A Bit Hazelnutty, and balances sweet with citrusy lemon and grapefruit for lift. Her aesthetic is bold and optimistic, mixing contrasts that feel youthful yet crafted. Each scent carries a sense of movement and spontaneity, designed to surprise the wearer while holding together as a cohesive whole.
Philosophy
What drives Kateryna
Kateryna makes perfume with the belief that fragrance should feel joyful, not intimidating. She designs for people who want scent to be a source of pleasure and play, someone who finds confidence in wearing something unexpected. She approaches each collaboration as a true partnership, bringing together perfumers whose visions align with hers. For her, perfume is a conversation between maker and wearer, and she wants that conversation to push boundaries without losing warmth or accessibility.
The houses