Gauri Garodia
Gauri Garodia entered the fragrance world in 1996, fresh from an MBA at IIM Ahmedabad. She spent nearly a decade at Unilever, translating market insights into perfume briefs for global brands. The corporate rhythm taught her how scent can shape memory and identity. In 2009 she left the multinational to launch Code Deco, a boutique house that treats each bottle as a personal story. Her first collection introduced six distinct scents for the In Good Company line, followed by the minimalist white offering Blanc One. Today she guides a small team in Singapore, blending business acumen with artistic curiosity. Her career bridges the rigor of consumer research and the intimacy of handcrafted aroma.
The hits
Notable creations
The signature
How Gauri composes
Garodia favors natural absolutes and carefully selected synthetics that reinforce a theme. She builds structures around a single floral or woody anchor, then layers supporting accords that enhance rather than overwhelm. Tuberose, jasmine, and sandalwood appear frequently, but she pairs them with unexpected spice or mineral notes to add depth. She often employs a slow‑drying technique, allowing the perfume to evolve on skin over several hours. Her compositions reveal new facets as they settle, rewarding patience with subtle complexity.
Philosophy
What drives Gauri
Garodia believes fragrance exists to connect people, not merely to adorn skin. She treats a formula like a conversation, letting top notes pose a question and base notes answer it. Memory, emotion, and place anchor her creations; she often starts with a scent that evokes a childhood scene or a travel memory. She rejects trends that chase novelty for novelty’s sake, preferring ingredients that tell a clear story. For her, the act of smelling is a quiet dialogue between wearer and scent, a moment that can bridge distance and time.
The houses