Master Perfumer

Emma Dick

Emma Dick is one of the perfumers behind Lush's bold approach to fragrance. Based in the United Kingdom, she has represented the brand at industry events and spoken publicly about her work, including appearances at events in New York where she discussed the conceptual side of perfumery. Dick approaches fragrance as a form of storytelling, a thread that runs through her public-facing work and her creative process at Lush. The brand, known for its handcrafted aesthetic and ingredient-forward philosophy, has given her a platform to explore scent in ways that challenge conventional fragrance categories. Her interview work and industry presence suggest someone who values communication as much as creation, translating abstract concepts into something you can wear.

1 brand2 creations

See notable work

Output

Fragrances composed

Acclaim

3.8

Average rating

across the catalogue

The hits

Notable creations

The signature

How Emma composes

Working within Lush's distinctive house style, Dick's work leans into potent, unapologetic materials. The brand's philosophy of using fresh, ethical ingredients shapes her palette, and her creations tend toward bold, memorable statements rather than subtle background notes. Her confirmed creation, What Would Love Do, suggests a perfume with emotional narrative at its core. Given her expressed interest in ingredients with historical depth like frankincense, her style appears to favor materials with complexity and cultural resonance over straightforward fruity-floral conventions.

Philosophy

What drives Emma

From what Dick has shared publicly, she treats perfume as a vehicle for ideas rather than simply a sensory product. She has spoken about ingredients like olibanum (frankincense) with genuine enthusiasm for their history and material properties, suggesting a perfumer who grounds her creative impulses in knowledge of raw materials. Her work appears driven by curiosity about what scent can communicate and the stories ingredients carry with them across centuries of use in incense and perfumery. She seems to favor a collaborative approach, engaging with audiences through interviews and events rather than maintaining the distant "nose" persona that sometimes defines perfumers.

The houses